Marketing Officer

Job Posting Details

creating engaging text/image/video contents and layouts;

designing and producing social media posts to sustain stakeholders’ engagement;

editing photos and videos;

developing publicity calendar and social media posting schedule, considering web traffic and stakeholder engagement metrics;

reporting on and responding to online queries in a timely manner;

monitoring the traffic of the School’s publicity channels, including social media platforms;

researching current technologies, trends and audience preferences in social media platforms ensuring maximum effectiveness;

suggesting new strategies to enhance brand awareness and attract prospective social media followers, like promotions and contests;

liaising with external writers/designers/vendors on marketing/branding initiatives; and

performing ad-hoc duties as assigned such as supporting University-wide and School-based events and activities

Applicants should have a bachelor's degree in Design, Marketing, New Media or relevant fields with at least three years of relevant working experience in content creation, marketing or branding. The ideal candidate should have hands-on experience in multiple social media platforms, knowledge of SEO and Google Analytics, up-to-date knowledge with the latest digital marketing technologies and social media trends and the ability to develop creative content, including text, images and videos. The appointee should possess excellent communication, multi-tasking and analytical skills with a proficiency in written and spoken English and Chinese, Microsoft Office applications, graphic design software and photo/ video editing tools. Shortlisted candidates will be invited to attend a written and design test. (Duration: 2 years, renewable)

Starting salary will be commensurate with qualifications and experience. Fringe benefits including annual leave, medical and dental benefits will be provided.A gratuity will be payable upon successful completion of the contract.

Please apply on or before: 1 July 2024.

(Information provided by applicants will be used for recruitment and other employment-related purposes.Applicants should read the before submission of application.)

HKUST is an equal opportunities employer and is committed to our core values of
inclusiveness, diversity, and respect.

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