Marketing Specialist

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What We'll Bring:
Job Description Summary
At TransUnion, we strive to build an environment where our associates are in the driver's seat of their professional development, while having access to help along the way. We encourage everyone to pursue passions and take ownership of their careers. With the support of colleagues and mentors, our associates are given the tools needed to get where they want to go. Regardless of job titles, our associates have the opportunity to learn new things and be a leader every day.

Come be a part of our team - you'll work with great people, pioneering products and cutting-edge technology.

We are looking for a Marketing Specialist to lead the development and execution of go-to-market strategies and multi-channel marketing campaigns for our product suite in Hong Kong. This role will collaborate closely with product management, sales, and corporate communications teams to drive demand generation across our portfolio. Key responsibilities include creating and distributing marketing materials, managing content for our website and owned channels, and spearheading brand and product launch initiatives.

What You'll Bring:

• Work closely with international and local internal stakeholders to develop marketing programmes and materials including product assets, website and social content, etc. to support sales and product strategies and meet business objectives
• Experienced in orchestrating and implementing B2B marketing campaigns, event management is a plus
• Leverage global and local business initiatives and research findings to build brand and thought leadership
• Work closely with corporate communications team to increase Company exposure and strengthen TransUnion positioning with public relations and media relations programs on B2B business
• Maintain the marketing budget, measure against KPIs, develop project plans and status reports, and serve as the contact point for assigned projects
• Maintain and monitor marketing standards in compliance with Company policy, procedures and guidelines.
• Close collaboration with Sales Support team in the lead generation system by building and reinforcing a sales and marketing funnel, maximizing the marketing effectiveness and operational efficiency
• Work on budgeting, financial processing and reporting of B2B marketing expenses
• Provide adhoc support to Direct-to-Consumer marketing at times of tight resources

Impact You'll Make:

• Bachelor's degree or equivalent experience with emphasis in marketing, business, or communications
• 3+ years experience in digital and social marketing, B2B marketing, research, or consulting gained in marketing agency, technology, or financial services environment
• Excellent communications and organisational skills with the ability to manage multiple B2B projects, across multiple geographies, simultaneously
• Attentive to detail and independent in program execution
• A personality that thrives on change and a fast-paced, dynamic environment
• A strong team player and leader who is eager to learn and willing to take ownership of projects in local or international market
• Strong command of English and Chinese language, verbal or written

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

TransUnion's Internal Job Title:
Analyst, Marketing Communications