Marketing Strategist (Growth Marketing)

Company : Konew Fintech Corporation Limited

Job Type : Full Time

Central, Hong Kong Island

Job Description - Marketing Strategist (Growth Marketing)

Plan, implement and optimize promotional campaigns aligned with brand objectives and achieve targeted growth
Develop compelling content and utilize Meta and Google Ads to boost brand awareness and customer engagement
Collaborate effectively with sales teams to define requirements and ensure alignment on business strategy
Stay updated on industry trends and competitor activities to contribute innovative ideas on campaigns
Support SMART goals and provide actionable strategic marketing insights for ad performance and revenue optimization
Plan and optimize the digital ad strategies and spend efficiency
Participate in on-/off-line marketing event & activities when necessary
Support ad-hoc projects and tasks as assigned by superior

Degree or above in Creative Media, Marketing, Journalism, Statistics, or equivalent qualifications at HKQF level 5
Minimum 8 year of marketing and digital experience is preferable, prior experience in banking and finance industries and knowledge of consumer lending & credit card business is preferred
Strong creativity with a deep understanding of digital and social media trends, proficiency in using AI tools is a plus
Possess knowledge of graphic design, photo & video shooting and editing
Results focused, with a track record of achievement
Creative, detailed mindset with multi-tasking and project management skills
Strong sense of responsibility, well organized, self-motivated with can-do attitude
Good interpersonal and communication skills with good command of both Chinese and English
Be responsive with ability to work independently under pressure
Immediately available is highly preferred

Attractive remuneration package
Career progression opportunities
Discretionary performance bonus
Medical & Dental insurance
Birthday leave
Anniversary leave
Study leave
Study subsidy scheme
Employee property loan / personal loan scheme
Numerous other staff benefits

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Marketing Strategist (Growth Marketing)

Job Description - Marketing Strategist (Growth Marketing)

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