New Job Opening: Associate Brand Manager (Consumer Health) in Hong Kong

Our client is seeking a dynamic marketing professional to lead the strategic development and growth of assigned brands within the Retail business across Hong Kong and Macau. This role is responsible for shaping brand strategy, strengthening market positioning, enhancing consumer engagement, and ensuring the successful execution of integrated marketing initiatives.

The successful candidate will drive end-to-end brand management, working closely with Business Insights, Sales, and cross-functional stakeholders to support product growth, lifecycle planning, revenue forecasting, and budget management. This position plays a key role in delivering sustainable business growth while achieving profitability and market share objectives.

Key Responsibilities

• Own and deliver business performance, sales targets, and market share objectives for assigned brands.


• Develop and execute integrated 360-degree marketing strategies across digital, social media, retail, healthcare professional, and consumer channels to enhance brand awareness, engagement, and sales conversion.


• Identify and optimize consumer touchpoints to maximize customer reach and influence throughout the purchase journey.


• Create and implement comprehensive communication plans that ensure consistent and impactful brand messaging across all channels.


• Analyze internal business data, consumer insights, market trends, and competitor activities to identify growth opportunities and support strategic decision-making.


• Manage marketing investments and resource allocation effectively to maximize return on investment and business outcomes.


• Monitor campaign performance through established KPIs and analytics, leveraging insights to improve future marketing effectiveness.


• Partner with Sales and Trade Marketing teams to develop and implement trade activation programs across pharmacies, e-commerce platforms, and retail channels to improve product visibility, availability, and sell-through.


• Collaborate with cross-functional partners including Medical, Regulatory, Legal, Sales, and Trade Marketing teams to ensure alignment and excellence in execution.


• Ensure all activities comply with applicable regulations, industry codes of practice, company policies, and standard operating procedures.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Life Sciences, or a related discipline.


• Minimum 3 years of experience in brand management or marketing.


• Experience within OTC healthcare, consumer health, health supplements, pharmaceuticals, or related healthcare categories is highly advantageous.


• We are also welcome candidates with ethical/medical marketing background but interested in doing consumer marketing. 

Skills & Competencies

• Proven experience managing external agencies and coordinating cross-functional projects.


• Strong commercial acumen with a solid understanding of marketing and business operations.


• Deep understanding of consumer behavior, customer journeys, and effective engagement channels.


• Strong analytical and strategic thinking abilities with a data-driven approach to decision-making.


• Excellent communication, stakeholder management, and problem-solving skills.


• Self-motivated, organized, detail-oriented, and capable of managing multiple projects simultaneously.


• Proficiency in English, Cantonese, and Mandarin.