New Job Opening: Head of Marketing in Hong Kong

Job Description

About the Role

Our client is a high-growth, regulated fintech brand expanding its presence in Hong Kong. They are hiring a Head of Marketing to lead local brand, acquisition and engagement strategy, working closely with product, operations, legal and regional leadership.

Key Responsibilities

• Build and deliver a Hong Kong marketing strategy covering brand, user acquisition and localisation, aligned to company goals


• Track market trends, consumer behaviour and competitor activity, and adjust the marketing mix and spend quickly to win early-mover advantage


• Lead targeting and optimisation across social, search (SEM/SEO), email and programmatic channels to improve conversion and return on investment


• Create campaigns, influencer and KOL partnerships, loyalty programmes and referral mechanics that drive engagement, retention and organic growth


• Plan and run brand events, industry forums and media briefings, working with mainstream local media and specialist voices to raise awareness and credibility


• Put in place a fast-response crisis communications process, and maintain constructive relationships with regulators (including the SFC and HKMA) and industry bodies so all activity stays compliant


• Lead and develop the local marketing team across digital, content, events and PR, and coordinate cross-functional partners to deliver projects efficiently


• Own the annual marketing budget and a performance framework built on ROI, CAC and LTV, continually improving cost efficiency

About You

• 12+ years in marketing within financial services, technology or fintech, with 3+ years managing a team of five or more


• Strong understanding of Hong Kong and Greater Bay Area consumers, culture, media and fintech landscape; a track record of brand growth campaigns in Hong Kong is a significant advantage


• Confident with digital marketing and analytics tools (such as Google Analytics, Meta Ads Manager, SQL and Tableau) and able to turn data into strategy


• Solid knowledge of Hong Kong financial promotion and compliance requirements, including the Securities and Futures Ordinance and HKMA virtual asset guidance


• Fluent in English and Chinese (Cantonese a plus), with strong communication and negotiation skills across local teams, regional head office and external partners


• Strategic, execution-focused and resilient, with an entrepreneurial mindset suited to a fast-moving, target-driven environment