New Job Opening: Social Media & Community Manager in Hong Kong

Job Description

A global leading financial trading platform is looking for Social media & community manager covering Greater China market.

Job responsibilities

• Strategic Execution: Localize and lead regional social media strategies


• Greater China Growth: Drive the WeChat ecosystem (Mini Programs, WeCom) to convert followers into loyal customers and maximize lifetime commercial value.


• Performance Integration: Develop social marketing and advertising strategies that boost organic traffic and complement SEO and brand website goals.


• Content & Reputation: Oversee high-quality, original content creation and manage "Internet Word of Mouth" to ensure positive brand sentiment.


• Cross-Functional Collaboration: Partner with Market Analysts to plan and execute high-impact content marketing campaigns.


• Risk & Crisis Management: Monitor user-generated content for threats, lead PR crisis responses, and protect brand authenticity.


• Data Analytics: Translate campaign data and industry benchmarks into actionable plans to optimize social and advertising ROI.

• Experience: Minimum 5 years of professional experience in social media or digital marketing.


• Languages: Native or bilingual proficiency in Mandarin and English (written and verbal).


• Platform Expertise: Expert knowledge of the Greater China ecosystem (WeChat, WeCom) and international social apps (WhatsApp, Telegram, Line, KakaoTalk).


• Strategic Mindset: Proven ability to advise on and implement high-level social media growth strategies.