PR Assistant Account Manager (Fashion, Beauty & Lifestyle)

Karla Otto is a globally recognized public relations and communications agency, founded in 1982, with offices in 15 key cities across the UK, EMEA, US, and Asia. With a strong presence in fashion capitals such as Milan, London, Paris, and New York, the agency has built a reputation for representing some of the most prestigious names in fashion, beauty, and lifestyle.

In 2017, Karla Otto merged with K2 to form THE INDEPENDENTS, a global marketing, design, and communications group. This collective brings together industry leaders who share a commitment to innovation, excellence, and thoughtful collaboration across the luxury and lifestyle sectors.

At Karla Otto, our team of expert strategists, designers, planners and publicists are dedicated to delivering exceptional results and establishing long-term partnerships with our clients. We are passionate about the world of fashion, beauty, and luxury, with everyone bringing their unique expertise and insights to the table. We are driven by a shared commitment to excellence and a deep understanding of the ever-evolving industry landscape.

Karla Otto Hong Kong is looking for an Assistant Account Manager candidate who is experienced, organized, and a self-motivated team player with the ability to manage key fashion and luxury brand accounts. The ideal candidate should have at least 3 years Public Relations experience in fashion & lifestyle either in-house or within an agency. Good writing and communication skills are required; Strong existing media, influencers, and celebrity network is required; Bilingual (Cantonese & English) fluency is a must (Mandarin fluency a bonus); Substantial knowledge in the luxury and fashion industry is a must.

What you'll be doing?

• Proactively develop relevant and appropriate ideas and initiatives to maximize brand awareness for key clients and projects

• Strategic outreach to editors and stylists in key long/short lead, and online media outlets to secure targeted media exposure including news features, spokesperson interviews, product placement and editorials.

• Handle day-to-day PR activity relating to assigned account including media enquiries management, coverage analysis, report development, sample management and delivery, etc.

• Copywriting for relevant communication materials: press releases, media invitation, event proposals, media profiles, etc. Other materials also include extensive market research documents, and data analysis report, etc.

• Media monitoring and regular (weekly/monthly/seasonal) measurement report development with comprehensive analysis and summaries.

• Plan and execute events of different scale including press previews/presentations, fashion shows, VIP events/dinners, launch party, etc

• Able to lead, encourage, mentor, and develop a team of junior staff members along with manager.

Who are we looking for?

• A minimum of 3 years’ experience, preferably handling multiple luxury labels

• Educated to degree level in advertising, PR, marketing, communications or a related field

• Be able to work under pressure to meet deadlines

• A solid understanding of fashion and industry trends

• Generates novel and useful ideas and solutions to everyday problems and challenges

• Prioritises tasks effectively

• A strong work ethic

• A wide range of extensive industry contacts·

• Accomplishes tasks accurately and thoroughly with strong follow-up skills

• Takes ownership for specific projects with manager’s supervision and provide a value- added approach to all issues and projects.

• Displays leadership qualities and effectively delegates where appropriate

• Confidence to train and direct the work of Account Coordinators and Assistants

• Outstanding communication skill

• Strong computer skills

Why you should consider this opportunity:

We offer attractive remuneration package with fringe benefits to right candidates such as

• 5-day work

• Bank holiday

• Annual leave

• Medical benefits

• On-the-job training

• Good working environment, friendly workplace and career development

• Energetic and open-minded team and culture

At Karla Otto, we are always looking for personalities with positive charisma who are enthusiastic, self-motivated, and have a keen sense of aesthetics.

Karla Otto embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Karla Otto provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, sexual orientation, gender identity or expression.

We aspire to have a diverse and inclusive workplace and strongly encourage qualified applicants from a wide range of backgrounds to apply and join our team!