Product Manager, Product Marketing (Beauty)

Are you seeking new challenges in your career?

To cope with our business growth, we are now looking for high calibre individuals wishing to become part of our Product Marketing team. The incumbent will be responsible for 360 marketing strategy with key responsibilities and qualifications summarized as follows:

 

Responsibilities

 

• Take initiation on formulating marketing campaigns from both an on-line platform and off-line (Centre, Retail Shop, and OTC) perspectives based on the business objectives
• Provide Public Relations to optimize influencer programs and align against strategic consumer experience objectives
• Responsible for the designated brand marketing campaign, analyzing business data, planning & execute digital communication including segmentation, wise use of influencers on content direction and paid channel amplification.
• Liaise with Principals on overall marketing strategies and directions
• Lead consumer engagement best practices and optimizes social media program across owned social properties.
• Work with team on KOL, bloggers and influencers engagement, content partnership strive to generate higher social WOM and social mentioning.
• Manage the network specialists in-house, guides their day-to-day contents directly engage with consumers, identifies and cultivates brand advocates to maximize opportunities to generate contents.
• Analyze consumer data to identify and tackle unmet needs, refine user segmentation and develop engaging personalized marketing contents.
• Monitor business, campaign and conversion performance so that adjustments and improvements could be executed in a timely manner.

 

Skills and Qualifications

 

• 7+ years of relevant experience with a particular focus on brand/product marketing, communications, digital marketing, and press relations in retail
• University graduate in Marketing, Business Administration or related disciplines
• Demonstrate relationships with influencers and experience in digital platforms, content development, PR, social media, editorial and consumer marketing
• Creative thinker who can brainstorm innovative ideas/strategies to support brand initiatives with focus on editorial storytelling, influencers and consumer engagement.
• Good command in both spoken and written English and Chinese (including Mandarin)
• Excellent team player with the ability to build, foster and nurture supportive relationships with leadership
• Positive, mature, high level of professionalism, agile and highly efficient

 

We offer competitive remuneration and a comprehensive benefits package that include worldwide medical cover for staff and dependents, birthday and charity leaves, staff purchase discounts, as well as other allowances to the right candidates. Interested parties please submit your application by clicking ‘APPLY NOW’.

For more information about Neo Derm, please visit our website:

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