Regional Marketing Manager | Cybersecurity

Company : Hays

Job Description - Regional Marketing Manager | Cybersecurity

Your Company

Your new company is a growing cybersecurity organisation specialising in threat intelligence, network security and AI-enabled security solutions. With an expanding presence across Asia Pacific, the company works with enterprise and public-sector customers across industries including financial services and telecommunications.

Your Role

Lead the planning and execution of regional B2B trade shows, cybersecurity conferences, exhibitions, webinars and executive events
Develop and execute lead-generation campaigns to support regional sales targets and pipeline growth
Partner closely with sales teams to identify target audiences, develop campaign strategies and drive effective lead follow-up
Manage end-to-end event execution, including event selection, sponsorship, budgeting, vendor management, logistics and post-event analysis
Develop integrated marketing campaigns across digital, content, social media, email and offline channels
Create and adapt marketing content, including thought-leadership articles, case studies, newsletters and sales enablement materials
Manage regional marketing calendars and ensure consistent execution across different markets
Track campaign performance, lead conversion and marketing ROI, providing insights and recommendations to improve future campaigns
Manage external agencies, event organisers and marketing vendors
Work closely with global and regional stakeholders to ensure marketing activities are aligned with overall brand and commercial objectives

What You'll Need to Succeed
- Minimum 8-10 years of B2B marketing experience, ideally within cybersecurity
- Strong understanding of the cybersecurity industry and enterprise technology landscape
- Proven experience in lead generation, demand generation and pipeline-focused marketing
- Strong track record of managing B2B trade shows, industry conferences, exhibitions and executive-level events
- Experience developing and executing regional marketing campaigns across multiple markets
- Strong stakeholder management skills with the ability to partner effectively with sales, technical and leadership teams
- Experience managing marketing budgets, agencies and external vendors
- Strong analytical skills with experience measuring campaign effectiveness, lead generation and ROI
- Excellent written and verbal communication skills in English and Mandarin
- Self-driven, hands-on and comfortable operating in a fast-paced and growing environment
  
  What You'll Get in Return
  This is an opportunity to take ownership of regional marketing for a growing player in the cybersecurity industry. You will gain exposure to multiple markets across the region and work in a technology-driven environment where cybersecurity, threat intelligence and AI are at the centre of the business.
  If you are interested in this opportunity, please send your CV to [email protected]. Please note that only shortlisted candidates will be contacted.

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Regional Marketing Manager | Cybersecurity

Job Description - Regional Marketing Manager | Cybersecurity

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