Sales Associate, Hong Kong

Join our team of highly skilled sales professionals (Brand Specialists) to elevate and grow Bang & Olufsen’s key store in Hong Kong.

Your mission

As our new Brand Specialist (Sales Associate), you will join the established team in our Hong Kong store. Your mission is to uphold high levels of customer service standards whilst selling the company’s full range of products and services to achieve and exceed store and individual sales targets.

More specifically, you will:

• Work in the store to welcome and help customers daily


• Compose and sell all Bang & Olufsen products 


• Attend customer events in the store and at times with local partners, this can be during the day, evenings or weekends


• Follow up on marketing campaigns, activations, events and build the stores customer database with the help of our CRM system


• Deliver impeccable luxury customer service and professional presentation skills before, during and after the sale has been processed, creating great customer relations and long-term loyalty


• Ensure professional and knowledgeable management of all customer queries taking responsibility to see the query through to the customers satisfaction


• Take part in training, development and team meetings


• Constantly keep yourselves updated of new product developments, company initiatives, promotional and campaign activity


• Actively participate in the stores overall planning, together with the rest of the team


• Ensure store standards are being kept, as directed by the store manager

What you bring

We seek someone who can demonstrate an interest in sound, aesthetics, and high-end designer products. Someone with an understanding and appreciation of the product quality, who can convey this to our customers. We are seeking someone who has minimum 2 years experience within a luxury or premium goods brand, from a store environment, although the right mindset and enthusiasm for retail are just as relevant. Familiarity with high-end electronics and the Bang & Olufsen brand is a great plus.

Furthermore, you:

• Focused on store and personal targets


• Experienced in generating sales leads and growing a pipeline of business


• Are gregarious, outgoing and have the desire to give great customer service


• Possess great team spirit and a collaborative attitude


• Can identify customer requirements, meet their needs and maximize sales, using all the resources available


• Enjoy representing a high-end brand, high service level, and comfortable with smart dressing


• Enjoy representing a luxury A/V brand with a high service level, and comfortable with smart dressing


• Fluency in Local Language and English is mandatory, 3rd languages are beneficial


• You must be able to work within the stores scheduled opening hours, including activations that can be outside normal opening hours and at times off site as well


• Clean criminal record and able to document the last 5 years where abouts

What we offer

As our new Brand Specialist (Sales Associate), you will be joining our team who are based in Hong Kong and consist of a broad array of commercial profiles, account managers and marketing. You will also interact with head office teams in Retail, Training, VM, Store Design, Marketing and Finance.

With approximately 1,100 employees, Bang & Olufsen is an agile company that gives room for individual flexibility and decision-making. Our hierarchy is flat, and our communication is open and trustworthy. We believe in mutual respect and with a unique pool of people coming from +55 countries we aim to build a more inclusive workplace to grow as professionals and as a company and remain innovative.

Compensation: Competitive salary, commission and benefits package

Location: Hong Kong SAR

Start date: As soon as possible.

Travel: Approx. 5%

How to apply

Submit your CV and application in English by pressing the ‘Apply’ button. Applications are assessed continuously, so please apply as soon as possible and no later than March 6th 2026.

At Bang & Olufsen, we believe in equal opportunities for all. We encourage applicants to focus on their qualifications, skills, and experience when submitting their CVs. Please refrain from including personal information such as photographs, marital status, or gender. Our hiring decisions are based solely on merit, and we are committed to fostering a diverse and inclusive workplace where everyone has an equal chance to succeed. If you see yourself in the position and believe you have the potential to support build Bang & Olufsen future, even if you don't meet all the requirements, we sincerely encourage you to apply. We look forward to hearing from you!

If you want to know more about the position, you are welcome to contact our Talent Acquisition Coordinator, Aurora Rossi at [email protected]. Please do not send your CV and application to this e-mail directly as these will not be taken into consideration.

Read more about our recruitment process and explore your career opportunities within Bang & Olufsen here.

Bang & Olufsen has, for 100 years, developed luxury audio products that change moods and inspire minds. With offices in Denmark (headquartered in Struer) and the rest of the world, Bang & Olufsen is determined to create products that push the boundaries of audio technology. To this day, every product is still characterized by the unique combination of beautiful sound, timeless design and unrivalled craftmanship.