Sales Director (IC) - eFX

Overview

We are seeking a highly driven Sales Director with a strong hunter mentality to lead new business acquisition across our trading technology product suite. The ideal candidate will have deep understanding of eFX, digital assets, or CFD trading solutions , as well as proven experience selling to institutional clients such as banks, brokers, hedge funds, market makers, or trading desks.

This role requires someone who thrives in a fast-paced, high-growth environment, excels at generating new opportunities, and can drive the full sales cycle from prospecting to deal closure.

Key Responsibilities

New Business Acquisition

• Identify, target, and acquire new institutional clients across APAC or global markets.
• Build and execute a proactive sales strategy to expand the adoption of our trading technology solutions.
• Own the entire sales lifecycle: lead generation, qualification, pitch, solution positioning, pricing, contract negotiation, and closing.
• Develop a deep understanding of client workflows, trading needs, and technology architecture to effectively advise and position our offering.

Market & Product Expertise

• Demonstrate strong knowledge in any of the following domains:
  • Electronic FX trading systems (eFX)
  • Digital asset trading and connectivity
  • CFD / multi-asset brokerage solutions
• Stay updated on market trends, competitive landscape, liquidity workflows, and regulatory developments.

Client Engagement & Relationship Management

• Build trusted relationships with senior stakeholders: Heads of eFX, Trading Technology, COO, CTO, Product, and Operations teams.
• Collaborate with product, engineering, and client onboarding teams to deliver a seamless client experience.
• Participate in industry events, conferences, and networking opportunities to enhance brand visibility.

Sales Performance & Reporting

• Meet and exceed quarterly and annual revenue targets.
• Maintain robust pipeline management and forecasting accuracy.
• Provide continuous market feedback to influence product strategy and roadmap.

Requirements Experience & Background

• 8+ years of sales or business development experience in trading technology, liquidity solutions, or institutional connectivity .
• Strong domain expertise in one or more of the following:
  • eFX trading platforms
  • Digital asset trading infrastructure / connectivity
  • CFD or multi-asset brokerage technology

Skills & Competencies

• Proven track record of hunting and closing new institutional accounts.
• Strong understanding of workflow solutions, connectivity, price engines, OMS/EMS, risk, liquidity aggregation, or bridge technology.
• Excellent communication, negotiation, and presentation skills.
• Strong network across banks, brokers, liquidity providers, hedge funds, or exchanges.
• Ability to work independently, operate strategically, and deliver results under tight timelines.