Execute cross-border business development strategy, market expansion strategy, and annual business plans. Measure their effectiveness to achieve target business and profitability KPI.
Develop feasible marketing plans including but not limited to customer acquisition, cross-selling and upselling strategies and media promotion to enhance cross-border customer management.
Communicate and coordinate with various departments and parent Bank on business implementation and project detail to ensure the project in proper operation and maintenance.
Monitor business progress, report business data, prepare summary, analysis and reporting materials on a regular/ad hoc basis.
Communicate and cooperate with product departments to continuously optimize processes and enhance customer experience.
Understand laws and regulations, market dynamics, industry conditions and risk management of cross-border business.
Research and analyze regional policies to formulate regional development, business strategies and supporting service plans in conjunction with actual circumstances.
Requirements:
Degree or above with major in Business Administration, Marketing, Economics, Finance or related discipline
At least 3-5 years working experience in segment management and business strategy management, including 2 years of which in managerial level and retail banking business
Profound knowledge and experience in Business development / Marketing planning
Knowledge in projects about China financial industry and experience in China project management
With good people network in China and ability to communicate with Chinese financial entities independently
Excellent communication and negotiation skills with good command of English and Chinese. Proficiency in Mandarin is a must
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