Senior Agency Promotion Manager, Insurance

Job Responsibilities

Strategy & Campaign Development

• Formulate and execute sales promotion strategies and annual marketing plans to drive growth within the tied agency distribution channel.
• Design and manage sales contests, incentive schemes, and recognition programs tailored to stimulate agents' productivity and business volume.
• Develop product launch promotion packages in alignment with product marketing teams to push new insurance plans successfully to the market.

Event & Convention Management

• Oversee major agency events including annual award presentation ceremonies, sales meetings, seminars, and product roadshows.
• Lead the planning of overseas conventions and study tours for top-performing insurance agents, managing logistics from concept to final execution.
• Coordinate with external vendors, creative design houses, and production agencies to ensure high-quality delivery of event setups and promotional premiums.

Internal Marketing & Communication

• Manage internal communication channels to effectively broadcast campaign details, contest updates, and regulatory changes to the agency force.
• Supervise the production of promotional materials, premium gifts, souvenirs, trophies, and video presentations.
• Engage regularly with agency leaders to gather feedback on campaign effectiveness and understand local market needs.

Performance Analysis & Budget Control

• Monitor and analyze campaign performance metrics, evaluating the Return on Investment (ROI) for all promotional expenses.
• Manage the agency promotion budget, ensuring efficient allocation of financial resources across different campaigns and events.
• Prepare comprehensive data reports and present progress metrics to senior executives regarding the growth of agency distribution.

Job Requirements

• Bachelor's degree holder
• 12 years of relevant experience
• Fluent Cantonese, English and Mandarin
• Candidates will lesser experience will be considered as Manager