Senior Brand Executive - Personal Care & Skin Care Principle

As a Senior Brand Executive, you will be responsible for developing and executing brand strategies, driving brand growth, and managing brand equity across multiple markets and product categories.

Client Details

Our client is a global consumer goods company dedicated to making sustainable living commonplace. With a diverse portfolio of trusted brands, they aims to meet the everyday needs of consumers while reducing environmental impact. Committed to social and environmental responsibility, they strives to create a positive impact on society and the planet.

Description

• Brand Strategy and Planning:

  • Develop and implement brand strategies and plans to drive brand growth and market share.
  • Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape.
  • Define brand positioning, target audience, and brand architecture in alignment with business objectives.
  • Develop annual brand plans, including marketing campaigns, product launches, and promotional activities.
  • Collaborate with cross-functional teams to ensure effective brand execution and consistency across all touchpoints.

• Brand Communication and Campaign Management:

  • Develop compelling brand communication strategies and creative campaigns that resonate with target consumers.
  • Collaborate with advertising agencies, design teams, and media partners to create impactful advertising and promotional materials.
  • Manage end-to-end execution of marketing campaigns, tracking performance and making data-driven optimizations.
  • Monitor and analyze campaign results, providing insights and recommendations for future initiatives.

• Brand Equity and Portfolio Management:

  • Manage and protect brand equity by ensuring consistent brand messaging and visual identity.
  • Conduct brand health analysis and track key brand performance metrics.
  • Identify opportunities for brand extension or portfolio optimization based on market insights and consumer needs.
  • Collaborate with product development teams to ensure brand alignment and successful product launches.
  • Monitor and manage brand budgets, ensuring effective resource allocation and ROI.

• Market and Consumer Insights:

  • Stay informed about market trends, consumer behavior, and competitor activities.
  • Conduct consumer research, including focus groups, surveys, and market studies to gather insights and identify opportunities.
  • Analyze market data, consumer feedback, and sales performance to drive actionable recommendations.
  • Translate consumer insights into innovative product concepts, packaging designs, and marketing strategies.

Profile

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• Proven experience in brand management, preferably in the consumer goods industry.
• Strong understanding of brand strategy, positioning, and communication principles.
• Experience in developing and executing successful marketing campaigns.
• Analytical mindset with the ability to interpret market data and consumer insights.
• Excellent communication and presentation skills, with the ability to influence stakeholders.
• Strong project management skills, with the ability to prioritize tasks and meet deadlines.
• Collaborative mindset and the ability to work cross-functionally.
• Proficiency in market research and analysis tools, as well as marketing automation and CRM software.

Job Offer

• Attractive year end bonus
• MNC working environment
• Flexible work arrangement
• Clear promotion pathway

To apply online please click the 'Apply' button below. For a confidential discussionabout this role please contact Stephanie Kwan on +852 3602 2443.