Senior Communication Manager, Large Financial Instutition

Responsibilities

External Communication Responsibilities

• Product Launches: Lead cross-functional campaigns to introduce new products to the market.
• Media Relations: Build relationships with tech, business, and industry journalists for press coverage.
• Public Relations: Write press releases, media kits, and pitch angles for product announcements.
• Executive Visibility: Draft keynote speeches, thought-leadership articles, and talking points for leadership.
• Crisis Management: Develop response strategies for product recalls, security breaches, or negative reviews.

Internal Communication Responsibilities

• Cross-Functional Alignment: Bridge communication between product, engineering, marketing, and sales teams.
• Employee Engagement: Write company-wide announcements, newsletters, and FAQs regarding product roadmaps.
• All-Hands Planning: Organize presentation content for internal updates and town hall meetings.
• Change Management: Guide staff through major product shifts, rebrands, or organizational restructuring.
• Training Enablement: Create messaging frameworks to help customer support and sales talk about products accurately.

Strategy and Execution

• Messaging Frameworks: Define the core value proposition, positioning, and tone for every product line.
• Metrics Tracking: Measure the impact of communication campaigns using media reach and internal engagement data.
• Agency Management: Direct external PR firms, freelance writers, and creative design agencies.

Requirements

• Bachelor's degree holder
• At least 10 years of communication experience gained from financial services
• Product marketing experience would be a plus
• Fluent Cantonese and English