Senior Digital Marketing Officer (VTT327/J01)

Responsibilities:

• Act as a key driver for social content creation and communicate closely with agency for the deliverables, KPI setting and content strategies to implement. 
• Monitor closely on the performance of all social media channels and support the manager to review content that shall be placed across the owned/paid/earned media with recommendations and insights. 
• Support on planning the strategies and execution of social media reports across all social media channels.
• Support on the creation of promotional and social media campaigns across all markets include partnership on giveaway, online promotional events. 
• Communicate with potential KOL, KOC for potential partnership, coordination and execution of promotional campaign. 
• Explore new opportunities on new social media channels and latest trends. 
• Support the team to analyze web performance and e-retailer channels with key metrics, include but not limit to reach, visit, click and sales conversion. 
• Support the team to review the SEO performance and enhance the content development with analytic tools for optimization.
• Support on the customer journey creation across marketing initiatives include official website, campaign page and social commerce channels.
• Propose and support on any partnership opportunities on affiliate marketing. 
• Manage content creation for any A+ content on Amazon, official site if needed.
• Assist in ad-hoc marketing project.

Requirements:

• Bachelor Degree holder or above in Journalism & Mass Communications, Marketing, Multimedia or other related disciplines;
• Minimum 3 - 4 years relevant experience in digital marketing, preferred on social media; 
• Exceptional knowledge of leading social media platforms, such as Instagram, Facebook, Twitter, and LinkedIn.
• Sound knowledge of influencer marketing, social media ad & PPC. 
• Experience in eCommerce marketing is desirable;
• Good written and verbal communication skills.

We offer an attractive remuneration package including 5-day work, flexible work hours and other benefits to the right candidates. Interested parties please forward full resume with expected salary and quote job reference number to VTech Group of Companies, 
The Human Resources and Administration Department, 
23/F, Tai Ping Industrial Centre, Block 1,
57 Ting Kok Road, Tai Po, Hong Kong OR apply online directly through our corporate website at  [link removed]
For more information about us, please visit our website at:  [link removed]

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