(Senior) Integrated Marketing Manager

Purpose of Position

• We are seeking an Integrated Marketing Manager to join our CASETiFY Travel team. As the ideal candidate, you will hit the ground running, thrive in a fast-paced environment, and be meticulous in your attention to detail. You are a self-starter and team player who quickly identifies areas for improvement and creates procedures that increase efficiency, scalability, and effectiveness. You have a proven track record of prospecting, negotiating, and closing partnerships to support and fulfill strategic objectives.


• This is a new headcount, aligning with our ambitious target and the increased brand exposure of our Travel product line. Reporting to our Brand Director - Travel, you will lead the execution of marketing and business development initiatives.

Job Description

• Go-to-Market Strategy: Develop and execute the comprehensive GTM marketing strategy for the new travel product line, ensuring a successful launch and sustained growth. Define target audiences, key messaging, and channel mix to maximize reach and achieve the most significant impact.


• Collaboration & Partnership Ecosystem: Spearhead our 360° collaboration strategy. Identify, negotiate, and launch strategic partnerships with culturally relevant brands, artists, designers, and creators that drive hype, credibility, and commercial success. Manage all media relations and PR for major brand moments to secure earned media and drive cultural resonance.


• Influencer & Social Media Engine: Oversee the strategy and execution for our influencer and social media programs. Scale our influencer seeding and paid partnerships across tiers – from micro-influencers to marquee talent - to create an "always-on" brand presence and amplify key campaigns.


• Campaign Management: Own the marketing calendar for the travel division. Manage campaigns from creative briefing through to execution and reporting, ensuring seamless integration across all channels (Social, PR, Digital, Email, etc.).


• Content & Storytelling: Partner with the creative team to develop compelling, platform-native content that showcases our products and tells our brand story in a way that resonates with the modern traveler.


• Performance & Analytics: Set KPIs and measure the effectiveness of all marketing initiatives. Utilize data and analytics to derive insights, optimize campaigns, and report on performance to senior leadership.


• Customer Retention & Conversion: Own the full-funnel CRM strategy (eDM), including customer segmentation, A/B testing, and optimization of the post-purchase series. Ensure the conversion funnel is maximized to drive cross-sell and increase Customer Lifetime Value (CLV).


• Team Leadership & Development: Mentor and lead a high-performing team, starting with an Influencer Marketing Associate and a Social Media Associate. Foster a creative, collaborative, and results-driven team culture.


• Key Performance Metrics:




• Commercial Performance: Annual Travel BU sales achievement 


• Brand Awareness & Reach: EMV, UGC volume, ER, Follower gain


• Brand Loyalty: CLV, cross-sell%, eDM conversion 

Requirement

• Bachelor's or Master's degree in Business, Marketing, or a related field.


• 7+ years of brand or product marketing experience, preferably within a fast-paced DTC environment, with experience in the luggage industry is a plus (e.g., lifestyle, fashion, or consumer goods). 


• Proven experience managing or executing high-stakes PR and Media Relations campaigns, ideally within the fashion, lifestyle, or design industry.


• Deep proficiency in CRM platforms and eDM strategy, with a track record of driving conversion through segmentation and post-purchase flows


• Proven experience in developing and managing high-impact brand and/or influencer collaboration campaigns from concept to execution.


• Strong understanding of the modern digital landscape, especially Instagram, TikTok, and YouTube.


• Proficiency in Microsoft Office and Google Workspace.


• Strong communication and interpersonal skills, capable of engaging with partners, influencers, and internal stakeholders at all levels of the organization.