Senior Manager, Reward+

We are currently seeking a high calibre professional to join our team as a Senior Manager, Reward+.

In this role you will:

• Design and implement growth plans tailored to Reward+, including member acquisition campaigns, retention initiatives and expansion into new markets or verticals.
• Analyze market trends, competitive landscapes and customer behavior to identify opportunities for innovation and differentiation.
• Monitor and analyze program performance, making data-driven adjustments to optimize results.
• Lobby and drive use cases with internal stakeholders to increase the adoption and usage of Reward+ and RewardCash
• Lead efforts to attract new program members and partners while enhancing loyalty
• Forge new alliances with brands, retailers or tech providers to expand program reach and create opportunities that drive growth for the program and for HSBC
• Explore emerging trends or omnichannel experiences to keep our program at the forefront of the industry
• Conduct market research to identify trends and opportunities in digital rewards.
• Utilise analytics tools and customer insights to refine program features, pricing models and engagement tactics.
• Leverage on technology for predictive modelling of user behavior and personalized recommendations
• Provide actionable insights and recommendations based on research findings.
• Optimise digital datapoints (such as SEO/SEM/GEO) to finetune retargeting, drive traffic for customer engagement and product cross sell.

To be successful you will need:

• Bachelor's degree in Business, Marketing, Technology, or a related field.
• Minimum 10 years experience in partnerships, digital rewards, loyalty programs, or a similar role.
• Excellent organizational skills and ability to manage multiple projects simultaneously,
• Proficiency in agile delivery methodologies, project management and ability to work collaboratively in a fast-paced, dynamic environment.
• Ability to build and maintain strong relationships with key stakeholders
• Proficiency in data analytics and customer insights.
• Strong communication and interpersonal skills

Opening up a world of opportunity

www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

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