Senior Marketing and Event Executive, SCMP Learn

About the Team:
SCMP Learn is an education-focused business solution provided by The South China Morning Post, dedicated to empowering educators, parents, and students passionate about cultivating the next generation’s English proficiency, critical thinking, storytelling, leadership, and other future-ready skills.

Purpose of the position:
Develop and implement community initiatives to build connections between SCMP Learn  and our key stakeholders: students, parents, educators and corporates. 

In this role, you will: 

• Develop community initiatives to build connections between SCMP Learn and our key target communities, including students, parents, educators and corporates. These initiatives include, but are not limited to, IP and Custom events, learning programs and other community-driven activities.
• Create and implement comprehensive marketing plans to promote events, including content creation, social media and influencers management, and advertising coordination across SCMP print, digital, and social media channels.
• Coordinate event logistics and operations: Oversee all aspects of event planning and execution, including venue selection, vendor management, budgeting, and logistics coordination to ensure seamless operations and attendee satisfaction.
• Drive event branding and messaging: Develop impactful event branding and messaging that aligns with the organization's marketing strategy, utilizing various materials such as brochures, banners, presentations, and digital assets to enhance brand visibility and engagement.
• Cultivate relationships and partnerships: Build and maintain strong relationships with sponsors, vendors, and other stakeholders. Smooth collaboration to achieve targets, media exposure, and promotional opportunities, and enhance event visibility for maximum impact.

Skills and Experience that will lead to success:

• Bachelor’s Degree or above qualification in Business Administration, Marketing, Public Relations, Communications or other related disciplines
• 4 years relevant experience in event marketing preferable in consumer, education or media industry 
• Solid experience in managing social and community platforms with professional, trendy manner
• Strong business sense with excellent interpersonal and bilingual communications skills
• Organised with a strong sense of responsibility. Able to work under pressure and remain calm in stressful situations
• Knowledge of creative content development and video editing skills is an advantage
• Native in English and Chinese

Work location will be at Causeway Bay office.

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