Senior Marketing Executive (Renewable Contract)

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 51 offices globally, including 13 in the Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub.

The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels.

As we celebrate our 60th anniversary in 2026 and begin a new three-year business cycle, our mission remains as strong as ever to help Hong Kong thrive in trade and businesses succeed in the ever-changing landscape.

     Responsibilities:

• Support the Marketing Manager in executing buyer retention campaigns, promoting HKTDC’s B2B sourcing platform at trade fairs and related events. 
• Managing VIP buyer engagement and maintain a VIP buyer pool from daily enquiries; identify quality buyers for upcoming trade fairs.
• Provide tailored sourcing support and supplier recommendations to VIP buyers; build loyalty through proactive engagement.
• Assist in planning and executing retention campaigns to boost buyer activity and platform engagement. 
• Create marketing materials (e.g. emails/EDMs, leaflets, social media content) to engage buyers and drive sourcing and fair participation.
• Analyse campaign performance and prepare regular reports.
• Support trade fair logistics, on-site setup, and promotion of the sourcing platform.
• Train and manage promoters to deliver effective on-site services.
• Assist with buyer behaviour surveys, including design, promotion, analysis, and reporting. 
• Handle administrative tasks such as issuing POs, processing payments, and responding to enquiries.

   Requirements:

• University graduate, preferably in Marketing, e-Commerce or related disciplines. 
• 3 years’ experience in B2B marketing; CRM experience in online marketplaces preferred.  
• Strong organisational and multitasking skills.
• Excellent written and spoken English and Chinese; fluent in Putonghua.
• Proficient in Microsoft Office, especially Excel. 
• Strong communication and interpersonal skills.
• Proactive, self-motivated, and detail-oriented.

Remuneration and Benefits:

Salary will be commensurate with qualifications and experience. A competitive remuneration and benefits package, including annual leave, medical and dental benefits, will be offered.

Application Procedure:

Interested candidates are invited to complete the application form on our website. Those who do not hear from us within EIGHT WEEKS after the closing date may assume their applications were unsuccessful.

All information provided by applicants will be treated in strict confidence and used only for recruitment purposes. Applicants may be considered for other suitable positions within the Council. Their personal data will be destroyed six months after the selection is finalized.