Senior Marketing Manager

Performance Marketing & Growth: Lead all paid media efforts (SEM, Paid Social, Programmatic) to drive high-quality lead generation and new account openings.

Strategic Planning: Develop and execute an annual digital marketing roadmap that aligns with business targets for trading volume and Assets Under Management (AUM).

Content & Social Media Strategy: Oversee the creation of market-relevant content (e.g., daily market outlooks, webinar series) across platforms like LinkedIn, Facebook, and Instagram to build community engagement and authority.

SEO & Website Optimization: Manage the technical and on-page SEO strategy to ensure high visibility for key financial terms. Optimize the corporate website and landing pages for user experience (UX) and conversion rate optimization (CRO).

Marketing Automation: Utilize CRM and automation tools (e.g., Salesforce, HubSpot) to develop lead nurturing journeys and re-engagement campaigns for inactive traders.

Analytics & Reporting: Establish key performance indicators (KPIs) and provide detailed attribution modeling to track Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA).

Regulatory Compliance: Ensure all digital collateral and campaigns strictly adhere to local financial regulations (e.g., SFC in Hong Kong) and internal compliance standards.

Bachelor's degree in Marketing, Finance, Business, or a related field.

8+ years of experience in digital marketing, with at least 3 years in a leadership role within the Financial Services or FinTech sector.

Strong ability to interpret complex data sets and translate them into actionable marketing strategies.

Proven understanding of the regulatory environment surrounding the advertising of financial products.

Excellent stakeholder management skills with the ability to collaborate effectively with Sales, Product, and Compliance teams.