Senior Marketing Manager, Media & B2B Digital Strategy

GCB 4

Principal Accountabilities and Responsibilities 

In this role you will:

Impact on Business

• Lead marketing transformation for CMB Marketing, championing provocative, articulate strategic thinking that aligns business and marketing teams around best-in-class practices and a customer-centric focus across all media touchpoints. Shape a refreshed framework for effective communication, media performance management, and more efficient ways of working, in alignment with the Business Transformation framework.

• Identify and capitalize on emerging trends and technologies relevant to HSBC CMB propositions, uncovering new strategic opportunities to drive revenue growth. Define clear B2B2C roadmaps to optimize business outcomes and deliver measurable results.

Growth in Commercial

• Shape an integrated B2B digital marketing strategy and approach to support revenue maximization and market/wallet share, in line with broader Commercial Banking business priorities.


• Establish standards for social media performance measurement and analytics to ensure effective measurement and analytical best practices.


• Build a performance marketing strategy and measurement framework to optimize the effectiveness and efficiency of media investment.


• Provide strategic recommendations and oversee the development and ongoing enhancement of Commercial Banking owned channels.


• Set tactical strategies for product acquisition, usage and cross-selling and implement the agreed product campaign activities in line with the agreed local marketing plan, budget and activity schedule


• Analyse research findings and other data within the context of business, marketing, and communication strategies, transforming them into actionable insights to shape communication strategies and project briefs.


• Collaborate with diverse agency partners to focus and inspire the creation of original and effective marketing and communication ideas.


• Utilize strong writing and presentation skills for internal engagement and the development of external content.

Optimize Marketing Operations

• Effectively manage priorities and multitude of senior leadership stakeholders, to ensure delivery of strategy across our key objectives.


• Develop and maintain strong working relationships with internal and external stakeholders to ensure customer-centricity and collaboration throughout the planning, decision-making, and implementation process.


• Effectively manage agency strategic counterparts to maximize service delivery.


• Break down informational silos to ensure business decisions are based on the entire story and empower data-driven decision making to raise our returns

Strengthen Teamwork Collaboration

• Cultivate a strong team culture through leadership that embraces learning, experimentation, and strategic thinking.

• Embrace an agile way of working that fosters proactive problem-solving and develops scalable business initiatives to optimize marketing budgets.

• Promote innovative thinking to strengthen CMB’s market position and better address customer needs.


• Contribute to a truly customer-centric culture that places exceeding customer expectations at the core of HSBC Commercial Banking business values.

Qualifications:

• Extensive years of B2B marketing experience, with a focus on Media and Digital strategy within financial services or fintech, and/or experience preferably in agency background.


• Passionate about customer centricity and the latest market trends


• Proven ability to deliver effective marketing strategies and campaigns


• Strong collaboration skills within global, matrixed organizations and the ability to lead working groups and defined initiatives


• Bachelor’s degree required; MBA or Master’s in Marketing, Business, or related field preferred