Senior Marketing Officer / Marketing Officer

Being One of Us

People are at the heart of who we are, how we think & how we act !

Crown Motors Ltd, being a wholly-owned subsidiary of Inchcape plc, is a long established market leading automobile distributor in Hong Kong with nearly 1000 employees. We provide a complete automotive solution to our customers ranging from Sales, Aftersales, Car Rental, Vehicle Financing and Insurance services.

Our team is comprised of highly engaged individuals who share the same vision of continuously driving the group to becoming the most customer centric automotive retail group.

To cope with the continuous growth and development of the business, we are now inviting high calibre persons to apply for the following position:

Job role and responsibilities:

• Assist in developing and implementing the above-the-line and below-the-line marketing campaigns and retail promotional activities to drive car sales.
• Support the running of new car launch events and car shows through event management to executions.
• Support retail showroom events and tactical promotional activities. Work closely with sales support team to generate sufficient traffic and able to turn into quality leads for sales.
• Maintain the brand website content and social media page.
• Support media test drive activities. Prepare marketing materials including advertising, digital, social media, and retail event logistics support.
• Work closely with digital team and media agency to accelerate the number of digital enquiries and conversion to sales.
• Collect market news and trends to facilitate the promotional activity planning.
• Consolidate reports and monitor expenses as per budget assigned.
• Assist in any ad-hoc projects as assigned.

Skills and experience required:

• Minimum 2 years of experience in fields of marketing, digital marketing/e-Commerce, or event management. Experience with Automotive industry is an advantage but not a must.
• Degree holder in Marketing or related discipline. 
• Good communication skills in both written and spoken English and Chinese.
• Competent in MS Word, Excel, PowerPoint & Chinese Word-Processing.
• Creative and able to stay curious about the new marketing approaches and tools.
• Is a team player and able to drive things happened fast.
• Able to work independently with minimal supervision and can work under pressure. 
• Holder of a valid driving license is preferred but not a must.
• Experienced candidate will be considered as Senior Officer.