Senior Principal, Agency Digital & Innovation

FIND YOUR 'BETTER' AT AIA

We don't simply believe in being 'The Best'. We believe in better - because there's no limit to how far 'better' can take us.

We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives.

If you believe in better, we'd love to hear from you.

About the Role
• Translate agency needs, data insights and market trends into clear proposals, decision papers and updates for senior management, enabling timely and well-informed decisions.
• Lead multi-stakeholder engagement across Agency, IT, Product, Operations, Risk/Compliance and external partners to build alignment, manage trade-offs and ensure effective delivery of the digital & AI roadmap.
• Drive a structured innovation pipeline by continuously scanning emerging technologies and accelerating trends, running ideation workshops, and converting ideas into prioritised initiatives with clear value cases and success measures.
• Anticipate risks and dependencies; troubleshoot and resolve issues across business and technology domains, escalating with clarity and transparency, and coordinating mitigation plans to keep delivery on track.
• Support implementation of the agency digitalisation & AI roadmap, including platform enhancements, process redesign and change adoption initiatives for agency users.
• Build and evolve the agent analytics foundation and capabilities (e.g., Agent Single View and behavioural analytics) to generate forward-looking insights and recommendations that improve productivity, retention and engagement.

Roles and Responsibilities:

• Co-lead the formulation and execution of Agency Digital, AI & Engagement strategy, ensuring initiatives are value-driven, scalable and aligned with agency priorities and enterprise direction.
• Provide clear, concise and influential communication to management (e.g., EXCO, department heads) through regular updates, issue/risk reporting, and recommendations supported by data and customer/agent insights.
• Lead end-to-end delivery governance for key transformation initiatives (scope, timeline, dependencies, benefits, change adoption), driving alignment across Agency, IT and other lines of business.
• Ensure stability and continuous improvement of core agency digital platforms by establishing effective control, monitoring and incident/problem management with IT and vendors; troubleshoot issues and drive root-cause resolution.
• Drive user-centric enhancement by leading requirements discovery, prioritisation and UAT across stakeholders; translate needs into actionable user stories and acceptance criteria to improve agent experience and adoption.
• Engage senior agency leaders (e.g., District Directors) via regular field visits and structured feedback loops; leverage data to identify adoption gaps and implement targeted interventions.
• Develop forward-looking plans to increase active users and deepen usage of agency digital platforms, including segmentation strategy, journey-based engagement and performance tracking.
• Manage complex stakeholder and vendor ecosystems (ABDD, internal partners across lines of business, external solution providers), resolving conflicts and driving timely decisions to unblock delivery.
• Monitor programme health and escalate key issues with clear options and mitigation plans; lead structured problem-solving sessions to address delivery, adoption, and operational risks.
• Oversee change adoption programmes (training, communications, campaigns and incentives) to drive sustained usage of new initiatives and measurable productivity uplift.
• Identify, evaluate and scale digital/technology capabilities for AIA HK Agency by building business cases, managing vendor partnerships and ensuring alignment with architecture, security and compliance requirements.
• Oversee the development and governance of the agent analytics data foundation (e.g., Agent Single View), ensuring data quality, usability and fit-for-purpose metrics for agency decision-making.
• Develop forward-looking insights on agent behaviour and segment movements using data and experimentation; translate findings into prioritised recommendations and actions for agency leadership.
• Enable senior management and business stakeholders to apply analytics through clear storytelling, dashboards and decision frameworks; tailor communication to technical and non-technical audiences.
• Drive implementation and adoption of analytics/digital solutions across agency business units and Districts, proactively removing barriers, troubleshooting issues and ensuring benefits realisation.
• Continuously improve the agent data ecosystem by identifying enrichment opportunities, defining data requirements and partnering with relevant teams to deliver enhancements.

Minimum Job Requirements:

• University / College Graduate with minimum of 10 years relevant working experience in the insurance industry
• Knowledge in execution & project implementation an advantage
• Outgoing with excellent communication, interpersonal skills and influencing skills.
• Extensive IT and Digtial apps development knowledge
• Demonstrated depth of UX experience and creativity.
• Proficient in written and spoken English and Chinese (Cantonese and Putonghua)
• Strong project management skills, self-motivated and willing to meet challenges
• Articulate, with excellent oral and written communication skills. Adaptable, able to interact and build strong relationships with people from a diverse range of backgrounds;
• Proven successful experience in managing digtal transformation team for driving digital innovation projects and a strong understanding of different digital systems and tools plus technical and business know-how;

Other:

• You are required to obtain relevant license if your job involves in regulated activities.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.