Senior Sales Manager (STE)

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

1. Sales Strategy & Execution:

• Develop and execute a comprehensive sales strategy to achieve revenue and profitability goals.
• Identify new business opportunities and market trends to drive sales growth.
• Establish strong relationships with key clients and stakeholders to foster long-term partnerships.
• Monitor industry trends, competitor activities, and market conditions to adjust sales strategies accordingly.

2. Team Leadership & Development:

• Recruit, train, and mentor a high-performing sales team.
• Set clear performance expectations, sales targets, and KPIs for the team.
• Conduct regular performance evaluations and provide coaching to improve sales effectiveness.
• Foster a results-driven and collaborative sales culture.

3. Revenue & Performance Management:

• Analysis sales data and generate reports to assess performance and identify areas for improvement.
• Develop and manage sales budgets, revenue forecasts, and pricing strategies.
• Work closely with the marketing team to align sales initiatives with promotional campaigns.
• Negotiate and close high-value deals with key clients and partners.

4. Customer Relationship Management:

• Build and maintain strong relationships with existing and potential customers.
• Address customer concerns, provide solutions, and ensure a high level of customer satisfaction.
• Implement SF tools and processes to enhance customer engagement and retention.

5. Collaboration & Cross-Functional Coordination:

• Work closely with the product, marketing, and finance teams to ensure alignment with business goals.
• Represent the company at industry events, conferences, and networking opportunities.
• Provide feedback to the product development team based on customer insights and market trends.

This job description sets out the duties of the position at the time that it was drawn up. Such duties may vary from time to time per business needs without changing the general character of the duties.

1. Industry & Experience
   1. 5+ years sales management experience in exhibition/MICE/B2B events industry; experience with large-scale exhibitions (like STE) preferred.
   2. Familiar with global and Chinese exhibition market trends; bachelor’s degree or above in related fields (master’s a plus).
2. Sales & Strategy
   1. Proven track record in developing sales strategies, closing high-value deals, and achieving revenue targets.
   2. Ability to analyze sales data, market and competitor dynamics to optimize strategies.
3. Team Leadership
   1. 3-5 years experience leading sales teams (5+ members); skilled in team recruitment, training and KPI management.
   2. Able to foster a results-driven team culture.
4. Customer Management
   1. Strong ability to build long-term client partnerships and ensure customer satisfaction.
   2. Familiar with Salesforce (SF) or similar CRM tools.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks 
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders and more
• Recognition for great work, with global awards and kudos programmes 
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.