Job Description - SEO Account Manager, Digital Marketing Agency
Responsibilities
:
Manage a portfolio of client accounts and serve as the primary point of contact for all SEO initiatives
Develop and implement advanced Technical SEO strategies to improve website performance and search engine visibility.
Perform in-depth keyword research and analysis to identify target keywords and optimize website content for improved rankings.
Develop and execute effective backlinking strategies to acquire high-quality backlinks from authoritative and relevant websites.
Identify and evaluate potential backlink opportunities throughpetitor analysis, industry directories, guest blogging, outreach, and other link-building techniques.
Stay up to date with industry trends, algorithm updates, and best practices in Technical SEO and backlinking strategies.
Collaborate with cross-functional teams, including content writers, PR, and outreach specialists, to execute successful backlinking campaigns.
Track and analyze key performance indicators (KPIs) related to Technical SEO and backlinking, such as organic traffic, rankings, and backlink acquisition.
Build and maintain strong client relationships, ensuring client satisfaction and retention.
Qualifications:
Bachelor's degree in marketing,munications, or a related field.
Proven experience as an SEO Account Manager or in a similar role within a digital marketing agency, with a focus on SEO
Know the concept in Technical SEO, including website audits, site structure optimization, mobile optimization, site speed optimization, and indexation.
Passionate / knowledge of advanced backlinking strategies, includingpetitor analysis, outreach, guest blogging, and link profile analysis.
Proficiency in using SEO tools, such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, or similar platforms.
Experience in conducting keyword research and analysis to drive content optimization.
Familiarity with technical aspects of SEO, including HTML, CSS, JavaScript, and website development principles.
Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
Strong project management skills, with the ability to prioritize and manage multiple client accounts and deadlines.
Excellentmunication and interpersonal skills, with the ability to build and maintain strong client relationships.
Google Analytics, Google Search Console, or other relevant certifications are a plus.
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