Software Engineer III - Growth

About Wati

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.

Trusted and loved by over 16,000+ customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.

In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform
The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships
Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

About the Role

We are looking for a Software Engineer III / Staff Software Engineer – Growth Lead to drive global product-led growth (PLG) and user adoption across Wati’s platform.

In this role, you will lead Wati’s global growth engineering efforts, working closely with product, data, and design teams to improve activation, conversion, engagement, and retention across a diverse international user base.

You will combine strong engineering execution with product and business thinking, building growth systems, running experiments, and shipping features that directly improve key growth metrics across multiple markets. This role requires someone who is highly data-driven, execution-oriented, and comfortable operating at the intersection of product, engineering, and global growth strategy.

What You Will Do

• Lead engineering initiatives that improve activation, conversion, and user adoption across Wati’s global user base

• Design and implement growth experiments (A/B testing, feature rollouts, funnel optimization) to drive measurable improvements in product metrics across different markets

• Work closely with product managers and designers to identify high-impact opportunities across onboarding, activation, and engagement funnels

• Build and maintain global growth infrastructure, including experimentation frameworks, analytics instrumentation, and growth tooling

• Use product data and behavioral signals to identify bottlenecks in the user journey across different regions and customer segments

• Continuously iterate on onboarding flows, conversion funnels, and engagement features to improve global product adoption

• 5+ years of experience in software engineering, preferably in SaaS or product-led companies

• Experience working on product growth, activation, or conversion optimization

• Proven experience improving product metrics such as activation rate, conversion rate, or retention

• Strong data-driven mindset, with experience using product analytics and experimentation to guide decisions

• Strong product and business intuition, with the ability to connect engineering work to real user and business impact

• Experience working with experimentation frameworks, analytics platforms, or growth infrastructure is highly preferred

• AI-native mindset, actively using AI tools or AI agents in development workflows