Develop and refine a strategic growth roadmap to meet the needs of our target segments and achieve growth targets, leveraging insights from market research and customer data
Formulate customer lifecycle strategy and promotion plan to expand customer base and improve customer loyalty
Familiar with investor needs and behavior, including both HK domestic and mainland Chinese customers
Oversee product financial performance including identifying opportunities and gaps, and developing business strategies
Familiar with the wealth management products, customer needs and competitor landscape e.g. stocks, derivatives, funds, alternative funds, bonds, structured products, margin financing and etc.
Strong digital transformation capabilities in banking services
Oversee and enhance customer service operations to ensure high satisfaction levels, addressing the specific needs and concerns of customers
Conduct consumer research and surveys to gather insights into customer preferences and behaviors and using this data to make strategic decisions
Requirements
Bachelor’s or Master’s degree in Business, Marketing, Finance or related discipline
Minimum of 5 years of experience in relevant roles, particularly in expanding customer bases and marketing within financial services
Strong problem-solving ability; analytical and critical thinking
Open-minded; team player; willing to challenge status quo and run extra mile
Strong business sense; good communication and interpersonal skills
Fluency in English, Mandarin and Cantonese
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