Web3 Growth Manager

Company : Okx

Job Type : Full Time

Hong Kong, Hong Kong Sar

Job Description - Web3 Growth Manager

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

What You’ll Be Doing

Growth Opportunity Insights: Develop strategies for creating viral content or enhancing user conversion rates, based on a deep understanding of trends, real-time news, and product innovations in the Web3 industry, utilizing various aspects such as content, community, technology, and AI.

Operational Management and Optimization: Ensure that engagement strategies through content, video, and community channels (such as short videos, articles, and live streams) align with Web3 user interests and the OKX brand positioning, enhancing user interaction and conversion rates.

Collaboration with KOLs/KOCs and Communities: Identify high-quality KOCs and KOLs in content or video channels, and plan corresponding content and activities to expand OKX's growth and brand influence.

Data-Driven Growth: Use data analysis tools (like Google Analytics and Mixpanel) to track key metrics (such as CTR, conversion rates, and user retention), design A/B tests, and optimize growth strategies.

AI Tool Application: Utilize AI tools (such as ChatGPT, MidJourney, and Runway) to generate creative content, optimize copy, or analyze user behavior, improving operational efficiency and content quality.

Cross-Department Collaboration: Work with product, marketing, and other teams to ensure that growth activities align with the company’s long-term core strategy.

What We Look For In You

Bachelor’s degree or above, preferably in Marketing, Computer Science, Data Analysis, Journalism, or related fields.

Over 1 year of experience in growth operations, digital marketing, or content operations, familiar with the content ecosystems of Twitter, YouTube, and Xiaohongshu.

In-depth understanding of the Web3, blockchain, or cryptocurrency industries, familiar with concepts such as CEX, and strong self-motivation.

Proficient in using AI tools (such as ChatGPT, DALL·E, Canva) for content creation or data analysis; basic skills in automation scripting or programming are a plus.

Excellent communication and writing skills, familiarity with growth hacking methodologies, and the ability to experiment and iterate quickly in the fast-paced Web3 environment.

Fluent in Chinese and English is a must to interact with different stakeholders

Perks & Benefits

Competitive total compensation package

L&D programs and Education subsidy for employees' growth and development

Various team building programs and company events

Wellness and meal allowances

Comprehensive healthcare schemes for employees and dependants

More that we love to tell you along the process!

#LI-KW1 #LI-ONSITE

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