Assistant Manager, CRM Data Analytics

As the CRM Data Analyst, you will play a key role in analyzing and interpreting customer data to enhance the company's CRM strategies and improve overall customer experiences.

Responsibilities:

• Analyze and interpret customer data from CRM systems to identify patterns, trends, and insights that can drive business growth and improve customer engagement.
• Develop and implement data-driven strategies to optimize customer segmentation, targeting, and personalization efforts across various marketing channels.
• Collaborate with cross-functional teams, including Marketing, Sales, and IT, to gather requirements and develop effective CRM reporting and dashboards.
• Identify and track key performance indicators (KPIs) related to customer acquisition, retention, and lifetime value, and provide actionable recommendations based on data analysis.
• Conduct regular data cleansing and verification to ensure data accuracy and integrity within the CRM system.
• Stay up-to-date with industry trends and best practices in CRM, data analysis, and customer analytics, and apply this knowledge to drive continuous improvement.

Requirements:

• Bachelor's degree in Statistics, Business Analytics, Marketing or a related field.
• A minimal of 8 years of relevant work experience as a CRM Data Analyst or similar role, with a focus on analyzing customer data and optimizing CRM strategies.
• Prior exposure in consumer brand, retail, insurance or retail banks would be a definite advantage.
• Strong proficiency in CRM systems and data analysis tools, such as SQL, Python or SAS.
• Solid understanding of customer segmentation, targeting, and personalization techniques.
• Experience with data visualization tools, such as Tableau or Power BI, to create compelling reports and dashboards.
• Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
• Strong attention to detail and ability to work with large datasets.
• Excellent communication skills, with the ability to present data-driven insights to both technical and non-technical stakeholders.
• Proficiency in English and Chinese is required.

If this job isn't quite right for you, but you know someone who would be great at this role, why not take advantage of our referral scheme? We offer HKD1000 in Apple gift cards for every referred candidate who we place in a role. Terms & Conditions Apply.

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