Analyze sales, promotions, digital marketing and site performance data and formulate data-driven insights and plans to drive sales
Develop e-Commerce marketing and promotion calendar in line with brand marketing and online strategies
Develop and implement the digital marketing strategy, e-Commerce brand sites, third party platforms, Retailer.com and Omni Channels for business growth for the company including website and social media
Enhance the overall brand dotcom consumer journey, including but not limited to website content, purchasing journey, functionality development, and omni-channel features to grow consumer base, traffic, and conversion rate
Serve as the key liaison between the Online Team and Brand Team and ensure that the online experience is in line with the brand’s overall strategy
Oversee the daily operations of the online business to ensure smooth running of the online platforms
Work closely with external and internal stakeholders on marketing, products, creative and system development
Manage and prepare regular and ad-hoc reports on key sales and online related metrics
Conduct market research and campaign result analysis and generate data-driven recommendations to optimize the online performance
Qualifications
What You Will Need
University degree, preferably in marketing, communication, e-Commerce or related disciplines
A minimum of 5 years' working experience in managing online business for a brand or a retailer, or working in an eCommerce player. Media agency background with strong understanding of eCommerce business will also be considered
Highly analytical and well-structured in problem solving and presentation
Strong business acumen with good understand of how to drive online sales performance utilizing digital marketing and a wide range of data sources
Hands-on operational experience managing an eCommerce site would be a strong plus
General knowledge of web performance analytics & web development cycle would be a plus
Digital media agency experience with experience driving lower-funnel KPIs would be a plus
A good team player with strong communication and interpersonal skills
Proactive, self-motivated, and independent
Can-do attitude with attention to details
Well organized and meticulous with the ability to multi-task and work under pressure
Good command of written and spoken English and Chinese
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