Content Marketing Manager

Job Discription:

• Develop and execute content marketing strategies to drive brand awareness, engagement, and lead generation.
• Create and manage a content calendar to ensure consistent delivery of high-quality content across various channels and platforms.
• Conduct thorough market research and audience analysis to understand customer needs and preferences.
• Collaborate with cross-functional teams, including marketing, design, and product, to create compelling and relevant content.
• Write, edit, and proofread content for various formats such as blog posts, articles, social media posts, whitepapers, and case studies.
• Optimize content for search engines (SEO) and track key performance metrics to measure the effectiveness of content initiatives.
• Stay up-to-date with industry trends, competitor activities, and emerging content marketing best practices.
• Develop and nurture relationships with industry influencers and content partners for guest blogging and content promotion opportunities.
• Monitor and respond to audience feedback and engagement on social media and other content distribution channels.
• Ensure brand consistency and adherence to brand guidelines in all content materials.

Requirement:

• Majoring in Journalism, Communications, Marketing, Language Studies or related disciplines
• 5+ years' relevant experiences. Background in retail is an advantage
• Candidate with less experience will be considered as Specialist, Content Marketing
• Knowledge on SEO, script writing, graphic design, video shooting and editing would be an asset
• Fluent in English & Cantonese with excellent writing and oral skills
• Ability to analyse data and draw insights
• Creative mindset, critical thinking and problem-solving skill
• Proactive and "can-do" attitude
• Familiar with content management system (CMS) and basic HTML