Digital Marketing Manager

The Client

Our client is a sizeable retail brand.

Responsibilities

• Formulate and deliver comprehensive digital marketing strategies aligning with company's business goals
• Create and manage digital marketing campaigns across diverse platforms, including SEM, SEO, social media advertising, email marketing, and display advertising
• Conduct market research and competitor analysis to identify target audiences, industry trends and opportunities for growth
• Work closely with internal teams to develop marketing materials
• Analyze and conduct report on key performance metrics and campaign effectiveness using different analytics tools
• Optimize digital marketing campaigns to continuously improve conversion rates and ROI
• Stay updated with the latest digital marketing trends and technologies
• Manage and allocate the marketing budget effectively
• Collaborate with external agencies or vendors if necessary

Requirements

• Bachelor's degree in marketing, business administration, or a related field
• Minimum of 5 years of relevant working experience
• Proven work experience as from retail/ FMCG sector or agencies
• Knowledge in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, etc.
• Strong analytical skills and communication and interpersonal skills
• Creative mindset and strong project management skills
• Proficient in both Chinese and English

About KPMG Executive Search and Recruitment

KPMG is a global network of professional services firms providing Audit, Tax and Advisory services. KPMG Executive Search and Recruitment is a business unit of KPMG China and is one of the few recruitment consultancy firms in Hong Kong that is part of a large professional organisation. We work alongside a group of professionals and advisors who provide us with a high level of insights and awareness about a wide range of businesses and professions. We support the clients and aim to provide a pleasant working experience for the clients and candidates.

Visit KPMG subscription centre to receive KPMG insights. Your subscription will enable you to receive invitations (e.g., event, webinar, seminar, survey etc.), marketing materials, offers, alerts, newsletters, and other marketing related information from KPMG. You may subscribe to various KPMG service lines including “KPMG Executive Search and Recruitment” under “Others”.

To submit your application to KPMG Executive Search and Recruitment

Please send your CV with your latest and expected salary by clicking the below 'APPLY NOW' button. Our address is 8th Floor, Prince’s Building, 10 Chater Road, Central, Hong Kong. By submitting your application, you agree to our Personal Information Collection Statement in the following link:

©2024 KPMG Executive Recruitment Limited, a Hong Kong limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Limited (“KPMG International”), a private English company limited by guarantee.