Digital Visual Merchandising & Site Operations Associate Manager, HMT

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

We are looking for bright, energetic and highly motivated individuals to join and grow with the company.

Job Purpose

Ralph Lauren is looking for a motivated and experienced Assistant Manager Digital Merchandise, to be a part of HMT E-Commerce team, stationed in Hong Kong, to support the online business growth and strategic development for Hongkong.com and Taiwan.com. This position will work closely with cross-functional teams within the company as well as with external online partners/accounts to effectively manage and execute for brand.com and future third-party selling partnership programs for Hong Kong and Taiwan, including but not limited to Ralphlauren.com.hk, Ralphlauren.com.tw, and/or third-party selling partnership programs in the markets of Hong Kong and Taiwan. Candidates should have prior experience in merchandising or digital operations for online products.

Key Responsibilities

• Manage digital merchandising and digital content planning in collaboration with GC, APAC and Global’s E-Commerce/marketing/creative/merchandising teams
• Accurate manage the product live schedule and supervise the upload of product in a timely matter
• Maintain and develop product pages, campaign pages and other ad-hoc pages to support Marketing, Brand, Operational and eCommerce goals online to deliver best in class UI/UX
• Support and execute improvements to navigation, product sequence, product assets/copy accuracy, site search and filtering to improve ease of product discovery 
• Support and execute SEO strategies with E-Commerce team, collaborating with internal and external teams on the digital content strategy
• Support and execute content initiatives online to achieve uplifts in revenue, conversions, and average order size, improve the user experience, and support cross channel consistency 
• Interface with eCommerce, Marketing & Merchandising teams to gather assets and direction needed to implement content strategies that drive brand engagement, user interaction and ensure consistency in brand voice 
• Utilize site analytics to drive daily decisions about content placement and presentation to impact conversions and average order values 
• Website content management and operation support (UAT/ website enhancement support )
• Participate in education/training sessions for product knowledge and technical tools needed 
• Assist the eCommerce UAT team in testing deployments to ensure optimal user experience
• Perform competitive and industry research to understand consumer needs, emerging trends and best in class eCommerce content 

Requirements

• Bachelor's degree or equivalent
• 3 to 6 years of experience in digital merchandising, fashion merchandising or eCommerce operation, fashion apparel industry preferred
• Merchandising and Fashion Retail Experience are highly preferred
• Proficiency in MS Office, strong Excel skills (Vlookup, pivot table is a must)
• Strong attention to detail with an ability to work under pressure, meeting tight deadlines and producing excellent work 
• Results oriented with a strong work ethic 
• Keen eye for style and design with ability to quickly learn best practices for user experience and interaction, website navigation, hierarchy and content 
• Online savvy with curiosity and enthusiasm for digital and media trends 
• Excellent copywriting skills, with emphasis on product marketing 
• Knowledge of SEO principles, HTML and Photoshop skills a plus 
• Energetic and highly productive with a positive attitude and passion for merchandising and eCommerce 
• Strong time and project management skills
• Proven analytical and numerical proficiency; versed in site analytics, proficient in analyzing data for decision making and translating to commercial opportunities.
• Experience with eCommerce Content Management systems preferred.
• Strong analytical, communication & interpersonal skills, verbal & written
• Fluent in Cantonese, Mandarin and English, written and spoken Chinese and English

本公司提供優厚薪酬及完善福利，包括年終雙糧、每月有薪休息日、銀行假期、有薪年假、有薪產假／男士侍產假、醫療及住院福利、在職培訓及員工購物優惠等。

有意者請電郵履歷表到 [email redacted, apply via Company website]。

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