Our client is a retail garment company and they are looking for a Marketing Lead to join their company. They are looking for someone with strong experience in brand marketing , on & offline campaign, media buy/ plan with a good business mindset.
Responsibilities:
- Develop and execute comprehensive marketing plans to achieve sales targets and increase market share.
- Conduct market research to identify customer needs, preferences, and trends, and use the insights to develop targeted marketing strategies.
- Create and manage marketing budgets, optimizing spend across various channels to maximize return on investment.
- Oversee the development of creative marketing materials, including print and digital advertising, social media campaigns, email marketing, and in-store promotions.
- Manage relationships with external agencies and vendors to ensure high-quality deliverables within budget and timeline constraints.
- Stay updated on industry trends, competitor activities, and emerging marketing techniques to identify opportunities for innovation.
- Collaborate with the sales team on different promotion campaign and product management with Merchandising team.
- Lead and motivate a team of marketing professionals, providing guidance, feedback, and professional development opportunities.
Qualifications:
- Bachelor's degree in marketing, Business Administration, or a related field.
- Proven experience as a Marketing Manager in the retail industry, with a track record of successful marketing campaigns and business growth.
- In-depth knowledge of retail marketing strategies, including digital marketing, social media, email marketing, and traditional advertising.
- Strong business mind set and cost-effective program.
- Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent written and verbal communication skills, with the ability to effectively present ideas and influence stakeholders at all levels.
- Proficiency in marketing analytics tools, CRM software, and project management tools.
- Demonstrated leadership skills, with the ability to inspire and motivate a team to achieve goals.
Our client also provides great working culture/ environment. Attractive package with guarantee 13months salary and a year-end bonus.
Interested individuals can click apply now and send updated resume (in WORD format) to Marco Au at for further information.
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