Regional Assistant Client Marketing Manager

Position

• Build and Facilitate Regional Clienteling Community
• Develop a strategic action plan to build a strong, interactive Clienteling Community across the region
• Facilitate networking and knowledge sharing among community members
• Identify and integrate best practices and innovative clienteling approaches into the regional strategy
• Establish and lead monthly meetings to discuss progress, challenges, and opportunities in clienteling.
• Facilitate knowledge sharing and collaborative problem-solving among team members.
• Clienteling Training and Coaching
• Co-work with L&D team to develop comprehensive training programs for clienteling practices
• Conduct regular training sessions for community members and boutique managers and staff
• Provide ongoing coaching and support to enhance client engagement skills
• Host Yearly Regional Clienteling Seminars
• Organize and host seminars once a year, focusing on latest trends, tools, and strategies in clienteling
• Coordinate with experts and internal leaders to provide insightful content and presentations
• Manage logistics, budget, and participant engagement for the seminar
• CRM Programs & Campaigns
• Oversee the implementation of global CRM programs within the region
• Monitor and evaluate the effectiveness of the programs, and make necessary adjustments
• Create and execute regional CRM campaigns per business needs
• Collaborate with local marketing teams to ensure local campaigns are aligned with regional business direction
• Analyze program & campaign performance and conduct regular review with markets to identify action items and future initiatives to deliver CRM and business KPIs
• Omni-channel CRM Projects
• Work closely with local CRM team and APAC CSC team to implement e-clienteling actions and
• Coordinate with central teams to enhance the e-clienteling module with existing CRM systems
• Monitor and analyze the effectiveness of e-clienteling initiatives;
• Co-construct the roadmap with cross-function teams to develop a Social CRM strategy for APAC
• Work with local teams to source the right tool on Social CRM to meet business and CRM objectives
• Collaborate with other function teams to integrate CRM tactics into social media platforms

This position is either Assistant Manager or Manager level depending on individual's experience.

Profile

• Education & Professional Qualifications
• University graduate in Marketing related discipline
• Minimum 8 years’ relevant working experience in marketing and CRM, with a significant focus on client engagement and community building. Experience gained in luxury retail business and fashion house is preferred
• In-boutique experience is an advantage
• Qualities
• Strong leadership skills with experience in managing teams and projects
• Excellent organizational and project management capabilities
• Exceptional communication skills, both written and verbal
• Ability to effectively train and coach individuals and teams
• Strong networking and relationship-building skills
• Ability to develop strategic marketing plans and adapt them to regional needs
• Innovative and creative thinking with a focus on client engagement
• Familiarity with CRM systems and data-driven marketing strategies
• Ability to communicate effectively with different stakeholders
• Ability to work effectively in a multicultural environment
• Proactive and self-motivated with a results-driven approach
• Ability to adapt quickly to changing environments and trends
• Ability to maintain a professional demeanour, working gracefully with others even when under pressure
• Energetic and able to multitask, able to meet aggressive deadlines under pressure with limited resources
• Skills
• General computer literacy and strong in Excel and PowerPoint. Strong knowledge in using CRM systems and tooling
• Communication skills: Strong Presentation Skills in English
• Language ability: English, Cantonese & Mandarin