Tmall Business Unit

1. Responsible for the implementation of industry mindset, industry IP events, promotional communications, self-media operations and other related marketing activities, including but not limited to TS100, Tmall Ice and Snow Festival, Double 11/618 and other promotional mental communications. Coordinate the entire project implementation link and management, from industry mindset, IP theme planning, event execution and data review, etc. 2. Coordinate the entire project goal design, goal decomposition strategy formulation, implementation link and management, from event theme, page design and construction, product display, retail collaboration and data review, etc. 3. Event budget design and management, supplier management and docking execution, responsible for budget and output target ROI 4. Investment progress management, analyze and track the process based on investment goals, and coordinate the brand BD team to control the overall investment results 5 Familiar with the online and offline resource layout and strategy, combine brand marketing projects to connect various resource modules and ensure the smooth implementation of activities in resource positions, help brands achieve effective resource input and output, 1. 1. Understand the basic business logic of platform-based e-commerce marketing activities, and have relevant work experience in brand online or offline marketing. 2. Have managed relevant full-case marketing activities, and planned and executed marketing promotion activities with the goals of mind, exposure, return shopping, and asset accumulation of event crowds. 3. Have a certain aesthetic and marketing creative sense, be familiar with offline event planning and execution, new media promotion, content expert ecology, and be able to conduct basic event data analysis and write marketing event reports. 4. Be down-to-earth and hard-working, and be able to withstand the high-intensity work of high-frequency and fast event operations. 5. Have the ability to learn quickly, be responsible, and be able to collaborate and communicate with multiple business parties. 6. Love the sports and outdoor industry and have in-depth insights and cognition of the industry.