Trade Marketing Manager

We are hiring an Trade Marketing Manager:

• Responsible for developing, deploying and leading the activation of Clorox Sales strategies that deliver financial objectives and superior in-store presence for all categories / brands sold in Hong Kong and Taiwan.
• Responsible for developing an integrated sales plan, the AMPS objectives & priorities and the resources necessary to achieve the objectives, managing the Trade Fund within budget and serving as the customer voice for new initiatives. 

Responsibilities:

Responsible for category Sales Strategies and Planning, including:

• Owns the sales planning process – integrating channel strategies into Clorox brand strategies; Develops the retail activation plans, category strategies, customer priorities, etc. 
• Develop and execute annual promotion plan according to brand strategies and channel strategies
• Leading the development and prioritization of AMPS objectives, identifying AMPS execution opportunities and designing programs, providing the tools for GT salesman/key account managers and merchandisers to deliver the objectives
• Providing input on preparing annual business review and top to top meeting for selective top customers (Park N Shop, Wellcome, HKTVMall), create category selling story align with Clorox’s strategies

Responsible for category Sales Strategies and Planning, including:

• Owns the sales planning process – integrating channel strategies into Clorox brand strategies; Develops the retail activation plans, category strategies, customer priorities, etc. 
• Develop and execute annual promotion plan according to brand strategies and channel strategies
• Leading the development and prioritization of AMPS objectives, identifying AMPS execution opportunities and designing programs, providing the tools for GT salesman/key account managers and merchandisers to deliver the objectives
• Providing input on preparing annual business review and top to top meeting for selective top customers (Park N Shop, Wellcome, HKTVMall), create category selling story align with Clorox’s strategies

Analytics & Category Expertise

• Collect and analyze market data from POS, Nielsen data and merchandising data to monitor the achievement of targets and recommend actions for improvement. Collect and analyze market intelligence to identify opportunities and provide recommendations.
• Provide category insight to different channels
• Evaluate promotion effectiveness of the campaigns with ROI and market share results

Requirements:

• Minimum 4 years of experiences in FMCG trade marketing with strong knowledge of local market and retail channels
• Experience in manage Taiwan market (or another region besides Hong Kong) will be an advantage

Skills and Abilities:

• Analytics & data driven; can translate insights into action
• Strong sales management skills including creating category selling stories, managing pricing plan and distribution.
• Demonstrated excellence in managing promotion funds, drive effectiveness and efficiency
• Strategic thinking 
• Strong category management knowledge to provide category insight to different channels
• Result oriented, Proactive, accountable, self-motivated
• Proficiency in Excel, Power Point and Nielsen IQ. 
• Fluent in spoken and written English and Mandarin is a must.

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