Marketing Manager / Senior Marketing Manager

Job Responsibilities:

• Formulate and implement marketing plans and CRM plans
• Execute digital marketing and social media plans (SEO/SEM/ZMOT) to raise brand awareness and explore business opportunities;
• Capture market hot spots, combine product style, tonality and positioning for activity planning and content promotion to expand brand awareness, to enhance brand image & build up customer relationship, customer confidence to increase the sales amount(KPI);
• Communicate with internal (especially working experience with Operations Team) & external parties (KOL, referral program, etc) to drive both all kind of marketing initiatives and digital plans, and analyze effectiveness and ROI according to sales performance;
• Monitor daily metrics, KPIs, and perform insights analysis with actionable improvement plan and optimization;
• Manage the daily operations of marketing team and work closely with other departments to ensure a smooth execution of in-store promotion and marketing activities;
• Conduct market research for the best practices and understanding consumers’ behavior and shopping experience.

Requirements:

• High Diploma holder or above in Marketing, Communications, Media or related discipline; or
• At least 5 years relevant experience, preferably gained in beauty salon, beauty centre, medical beauty centre
• In charge for design online/ offline marketing strategy and execution plan
• Excellent communication and presentation skill;
• Good analytical communication and interpersonal skills sense;
• Proficient in written and spoken English and Chinese;
• Immediately available is highly preferred

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