Assistant Marketing Manager

Responsibilities:

• Assist the team in planning, executing, and overseeing all online and offline marketing initiatives, demonstrating problem-solving skills throughout the process.
• Continuously analyze market data and consumer research to gain insights and identify business opportunities for brand growth and new product ideas; be able to prepare comprehensive reports based on these findings.
• Measure and evaluate the effectiveness of marketing programs and develop reports accordingly. Assist with budget planning for marketing activities.
• Work closely with internal and external parties to develop insightful and actionable briefs, including proposals, press materials, and social media content, to drive high-quality output and achieve defined business and marketing objectives.
• Develop marketing plans and proposals with strategic tactics, aiming to achieve sales targets and generate new business opportunities.
• Take responsibility for the production of marketing collaterals and souvenirs.
• Manage and enhance digital platforms, such as websites, eShops, social media channels, media advertising, and collaborations with key opinion leaders (KOLs) and influencers, to engage consumers through multiple touchpoints.
• Collaborate with internal and external parties to develop strategic plans and creative visuals that enhance brand presence and achieve business targets.
• Research market trends, consumer needs, emerging technologies, and competitive environments to assist in identifying new marketing opportunities.
• Maintain relationships with vendors and media partners and promptly follow up on inquiries.
• Occasionally travel for business purposes if needed.
• Provide support for any ad hoc projects as assigned.

Requirements:

• Degree holder in Marketing, Communications, or related disciplines
• At least 5 years or above related working experiences, preferably within the retail industry
• A well-established network with media and artistes/artist management companies; a proven track record of excellent media relations experience would be an advantage
• Excellent command of written & spoken Cantonese, English, and Mandarin
• Good interpersonal and communication skills with a pleasant and outgoing personality
• Be proactive, self-motivated, and well-organized with mature and detail-minded
• Ability to work as a team and promote team effectiveness
• Proficiency in using MS Office Applications and Chinese word processing
• Experience in setting up websites, content writing, digital buying, and data analysis (e.g., Google analytics, Facebook analytics), Live streaming / CRM experience, and basic video editing is an advantage.
• Immediate availability is preferred.