Business Analyst - eCommerce

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Job Description - Business Analyst - eCommerce

AS Watson Group, the world’s largest international health and beauty retailer, is operating over 16,000 stores under 12 retail brands in 28 markets, with over 130,000 employees worldwide. For the fiscal year 2022, AS Watson Group recorded revenue of US$22 billion. Every year, we are serving over 5.5 billion shoppers via our O+O (Offline plus Online) technology-enabled platforms.

Together with our 12 retail brands including Watsons, Kruidvat, Trekpleister, Superdrug, Savers, Rossmann, Drogas, ICI PARIS XL, The Perfume Shop, PARKnSHOP, FORTRESS and Watson’s Wine, we set O+O (Offline Plus Online) as the new standard for retail. O+O is more about creating an integrated offline and online experience to better serve customers’ needs through digital transformation, that enables them to shop across any channel, anytime, anywhere. Every day, we work towards a clear purpose: To put a Smile on our customers’ faces today and tomorrow.

Our success depends on our people staying ahead of the game. We believe that our attitude to teamwork and our encouragement for your personal growth comes shining through everything we do. We also know that our success as an employer isn’t just about influencing you on why you should join our business. It’s about asking you to imagine where it could take you.

Join us. Be part of More.

Come and join a Winning Team

We are Awesome!

Why Should You Join Us?

At AS Watson, we believe in our people, in teamwork and the importance of your personal growth. If you are looking for the opportunity to join our award-winning international family with over 16,000 stores across 28 markets in Asia and Europe, the AS Watson family welcomes you…

You can enjoy :

  • Conveniently located in Whampoa, less than 5 min. walk from MTR
  • Cozy office with contemporary design
  • Comprehensive Medical and Life insurance coverage, including your spouse and children

Role Purpose:

As a Business Analyst, you will play a crucial role in driving the success of our online business by focusing on end-to-end project/customer experience enhancement (CEE) management. You will collaborate closely with cross-functional teams, including but not only product development, UX/UI, digital service, marketing, and operations, to deliver impactful solutions and drive business growth.

A typical day in this Role:

  • Develop and execute the product strategy, prioritize project/product development sequence. Work closely with development teams and BUs to ensure the product’s direction aligns with business objectives
  • Collaborate with stakeholders to develop detailed product requirements, user stories, and acceptance criteria
  • Manage the end-to-end product development lifecycle, including gathering requirements, and conduct comprehensive analysis of business requirements, market trends, and competitor to identify opportunities and improvement in product features and enhancements
  • Serve as a bridge between business stakeholders, technical teams, and external partners to ensure effective communication and alignment throughout the project lifecycle
  • Track and measure Customer Experience Management performance with Business units and stakeholders
  • Perform other ad hoc tasks as assigned by the supervisor or management

This job is a good fit for You if:

  • You are a DETAILER. You deliberate fully before making decisions and will need to see all the facts before reaching a conclusion. You follow up rigorously.
  • You are an INQUIRER. You often ask “Why?” and quickly look for patterns to move forward with solutions. You tend to be less traditional and more willing to try new things.
  • You are a CONNECTOR. You forge deep relationships beyond networking or teamwork. You will find ways to avoid confrontation by employing skillful collaboration.
  • You are a MEDIATOR. You will try to bring people with divergent views closer together, to reach consensus and get everyone on the same page in order to maximize the teams' results.
  • You are a CHANGE CHAMPION. You love imagining what could be and don’t hesitate to challenge the status quo. You are good at producing original ideas and are very comfortable with ambiguity.

Success will depend on:

  • Degree in Business Administration, E-Commerce, Information Technology or relevant disciplines
  • At least 3 years of experience in related field with proven experience as a Business Analyst, preferably in online business or e-commerce industry
  • Strong knowledge of end-to-end project and product management methodologies
  • Proficiency in creating, gathering and documenting business requirements, user stories, and acceptance criteria
  • Excellent analytical and problem-solving skills, with the ability to translate complex concepts into actionable insights
  • Exceptional communication and collaboration skills, with the ability to effectively work with cross-functional teams
  • Excellent oral and written communication skills in English and Mandarin

  What is holding you back? 

Don’t miss out on this great chance to shape Your life! 

Apply now!

Interested parties please e-mail your full resume in WORD FORMAT with expected salary to our company email (shown in our Company Profile).


We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the AS Watson Group.


Applicants not hearing from us within 6 weeks from the date of advertisement may consider their applications unsuccessful. All personal data of unsuccessful applicants will be destroyed within 12 months from the date of application. 

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