Digital Marketing Executive

We are seeking for an energetic & highly capable person to join our team:

Responsibilities:

E-Commerce Operations and Platform Optimization:

• Support the day-to-day e-Commerce operations, including inventory management, pricing, order processing, and customer inquiries.
• Collaborate with the Marketing Team to optimize the e-Commerce platform, enhance the user experience, and drive conversions.
• Monitor website performance, identify areas for improvement, and implement enhancements to maximize e-Commerce sales.

Design and Content Creation:

• Utilize design software and tools to create visually compelling graphics, illustrations, videos, and other multimedia assets for marketing campaigns.
• Support the design and development of website layouts, landing pages, and email templates to enhance user experience and drive conversions.
• Create promotional materials, event collateral, flyers, brochures, and other design-related materials to support marketing initiatives.
• Collaborate with sales and marketing teams to develop creative concepts and designs that align with brand guidelines.
• Ensure consistency in branding and messaging across all design materials.

Digital Marketing Campaign Optimization:

• Assist in optimizing digital marketing campaigns across various channels, such as social media, email marketing, paid advertising, and search engine marketing (SEM).
• Conduct A/B testing, analyze campaign performance metrics, and make data-driven optimizations to improve ROI and conversion rates.
• Collaborate with the Marketing Team to ensure consistent brand messaging and visual representation across digital marketing channels.

Data Analysis and Reporting:

• Track and analyze key performance metrics related to e-Commerce sales, website traffic, and digital marketing campaigns.
• Generate regular reports on campaign performance, website analytics, and customer behavior.
• Provide actionable insights and recommendations to optimize marketing strategies and drive business growth.

Cross-functional Collaboration:

• Collaborate with cross-functional teams, including marketing, sales, and IT, to ensure seamless integration of e-Commerce operations and marketing initiatives.
• Support the implementation of new features, functionalities, and integrations on the e-Commerce platform.
• Coordinate with external vendors, agencies, and partners to execute digital marketing campaigns effectively.

Qualifications:

• Bachelor's degree in E-Commerce, Marketing, Business Administration, or a related field.
• 3 years of experience in digital marketing, e-Commerce operations, or a similar role.
• Proficiency in design software and tools such as Adobe (Photoshop, Illustrator, InDesign, Mailchimp) or similar tools.
• Solid understanding of e-Commerce platforms, digital marketing techniques, and analytics tools.
• Strong technical skills with the ability to navigate and troubleshoot e-Commerce platforms and content management systems (CMS).
• Analytical mindset with the ability to analyze data, identify trends, and derive actionable insights.
• Excellent attention to detail and strong organizational skills.
• Strong written and verbal communication skills.
• Ability to work effectively in a team environment and collaborate with cross-functional teams.
• Knowledge of the wine industry and consumer preferences is desirable.
• Experience with HTML, CSS, Shopify and web development is a plus.

 Interested parties please send your resume with expected salary and available date to [email redacted, apply via Company website]

Information provided will be treated in strictly confidential and only be used for recruitment purpose.The company may refer suitable applicants to other vacancies within the assoicated Group of companies.