Digital Marketing Executive

ABC Pathways Group

Established in 2002, ABC Pathways Group is a leading educational company comprised of English Language Schools and International Kindergartens, Franchising Schools, a PR Agency and a Charitable Organization. The group has enjoyed a long and successful reputation in English language education, catering to children and young adults. ABC Pathways Group operates a total of 13 branches of educational establishments in Hong Kong and Bangkok, including ABC Pathways School, Franchising brand Juniorversity, ABC Pathways International Kindergarten, in addition to Bread & Butter Strategic Consultancy and the ABC Education Foundation.

Job Description

Responsible for the planning, implementation and management of the company’s contents marketing plan for Social Media (e.g. Facebook, IG, YouTube)

Develop creative ideas for brand promotions on social media platforms

Analyze online opinion to identify insights and to develop social media report

Maintain and update the website

A successful candidate should have:

Bachelor Degree in Marketing or related disciplines will be preferred

Experience in digital marketing and education industry is an advantage

Proficient in written and spoken English & Chinese

Good command of English, Cantonese and Mandarin

Creative, proactive, well-organized, detail-minded, independent, self-initiate and good personality

Interested parties please send full resume, expected salary and date of availability to the Human Resources Director, at Unit 2503-05, 25/F, 148 Electric Road, North Point, Hong Kong, or by email to [email redacted, apply via Company website]

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