Digital Marketing Manager

Ocean Park Corporation invites applications from suitable candidates to fill the following vacancy:

Responsibilities

• Develop, execute, and implement digital initiatives through social media platforms to enhance our digital presence and drive park attendance and revenue.

• Formulate social media strategies and oversee the planning and execution of social media campaigns to maximize engagement and achieve business objectives across different markets.

• Supervise social media monitoring to track performance, identify opportunities, and manage crisis situations in the digital space.

• Manage the production of digital promotion materials, ensuring high-quality content and effective messaging that resonates with the target audience.

• Project manage each campaign, overseeing project initiation, ideation, media and channel planning, content production, execution, and post-campaign result measurement and evaluation.

• Evaluate digital campaigns using data analytics and observations, and provide actionable recommendations for future campaigns to improve performance and ROI.

• Stay up-to-date with the latest digital market trends, emerging technologies, and best practices, and share digital business insights within the marketing teams.

• Collaborate with cross-functional teams and external agencies/vendors to ensure the successful execution of digital campaigns and initiatives.

Requirements

• Bachelor Degree in Business, Marketing, Advertising, Communications, or other related disciplines

• With at least 7 years’ experience in managing digital marketing project, previous experience in social media management is an advantage

• In-depth knowledge of social media platforms, trends, and best practices.

• Proficiency in data analysis and reporting, with the ability to derive insights and make data-driven recommendations.

• Attention to detail, ability to work in a fast paced, changing environment and manage multiple projects simultaneously

• Demonstrated business acumen; a track record of excellent performance meeting targets and objectives

• Knowledge in Google Analytics, ad tracking tools and social media monitoring tools

• Experience gained in travel, entertainment and hospitality industry would be an advantage

• Excellent command of both written and spoken English and Chinese

Full-time Staff Benefits 全職員工福利

Referral Bonus 職員推薦獎金* (高達$4,000)

13-month payment / Gratuity 年終雙糧/約滿酬金

Marriage/Examination/Conservation/CSR Leave 結婚/考試/義工/保育假期

Ocean Park and Water World Complimentary Tickets 海洋公園及水上樂園免費入場劵

Staff In-Park Discounts 員工購票/購物折扣

Staff Canteen職員餐廳

Staff Social Club 職員聯誼會

Medical Insurance (Hospitalization & Outpatient) 醫療福利 (包括住院及門診)

14 days Paid Leave 19天有薪假期

17 days Public Holiday 17天公眾假期

* Incentives are governed by terms and conditions獎金須受有關條款及細則約束