Digital Marketing Specialist

ob duties:
* Develop and execute effective social media advertising campaigns on platforms such as Facebook, Instagram, and YouTube.
* Monitor and optimize campaign performance to maximize results and achieve marketing objectives.
* Regularly generate performance reports and provide insights to track the success of campaigns.
* Collaborate with programmatic vendors and advertising portals to plan and execute digital campaigns.
* Effectively communicate campaign goals, target audience, and performance expectations to vendors.
* Monitor campaign progress and make data-driven optimizations to maximize ROI.
* Generate comprehensive reports on campaign performance and provide actionable recommendations for improvement.
* Manage and optimize SEM campaigns on Google Ads.
* Conduct keyword research, create compelling ad copy, and monitor bid strategies.
* Continuously analyze campaign metrics and adjust strategies to improve performance and increase conversions.
* Stay updated with the latest SEM trends and industry best practices. Requirements:
* Bachelor's degree in Digital Marketing, Marketing, or any other relevant major
* 2+ years of related working experience.
* Proven experience in managing social media advertising campaigns on platforms like Facebook, Instagram, and YouTube.
* Strong analytical skills with the ability to generate insightful reports and use data to drive decision-making.
* Proficiency in Google Ads and managing SEM campaigns.
* Excellent communication skills to effectively collaborate with vendors and internal stakeholders.
* Stay up-to-date with the latest digital marketing trends and best practices.