Digital Performance Specialist

 Responsibilities

 Strategic Performance Marketing

• Be at the forefront overall Performance Marketing knowledge by keeping up to date with industry news and developments
• Have an understanding of the various digital media channels (SEM, Display, Programmatic, Social Media) and the potential for them in your clients marketing activity
• Develop advanced Excel, Word and Power Point skills
• Start building an understanding of the client’s business and digital marketing objectives
• Start developing an understanding of the target audiences’ attitudes, behaviour and perceptions, using a variety of market information and research data
• Establish an understanding of all areas of the Dentsu Aegis Network expertise and the products/services we can provide to your clients
• Help in preparation for and attend client reviews as required
• Participate in and learn about social marketing and the impact for our clients

Campaign / Project Management

• Fulfil relevant daily, weekly, monthly and quarterly tasks ensuring that all campaigns are executed to plan and meet the targets
• Help in preparing performance review presentations
• Provide regular results analysis, reporting and recommendations
• Under the guidance of your manager, develop and distribute accurate contact reports from meetings and conversations
• Coordinate and distribute regular status reports
• Keep clients and account team updated on the status of account activities
• Have input in developing short and long term search strategies for the client
• Excellence in Client Service and effectively manage client expectations
• Obtain client approval of briefs and schedules prior to campaign launches
• Work with your Digital Performance Manager to ensure that: 
  • campaigns / projects timelines, cost estimates, schedules and forecasts are accurately developed and adhered to
  • campaigns are set up and optimized in the correct way, according to brief and best practices.
  • budgets are spent within daily / monthly limits and invoices are correctly reconciled at the end of each month
  • campaigns are monitored regularly and hit relevant targets
  • reports and presentations are delivered to the highest level of quality and integrity

Requirements

• At least 2 years within digital performance (search and/or display)responsible for delivering against performance targets 
• Knowledge and understanding of Web Analytics
• Strong technical skills
• Digital media planning and buying
• Relevant qualification from Google and Bing
• Excellent knowledge and passion for digital
• Strong client-facing skills: understanding client needs, maintaining relationships, building partnerships
• Communicates effectively at all levels, both up and down
• Strong numerical skills and attention to detail
• Able to work in high pressure environment and resolve client issues
• Able to work collaboratively across teams
• Analytical and strategic
• Demonstrates entrepreneurialism and initiative taking
• Demonstrates honesty and integrity
• Fluent in English and Cantonese

We offer 5 days work and attractive compensation package to suitable candidates. Interested parties, please send your full resume including your present & expected salary by using 'Quick Apply'.

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