Employer Branding Specialist - Start Immediately

We are on the lookout for an enthusiastic Employer Branding Specialist to join our awesome team at Cathay Pacific Airways Ltd in Hong Kong.
Growing your career as a Full Time Employer Branding Specialist is an amazing opportunity to develop useful skills.
If you are strong in problem-solving, presentation and have the right drive for the job, then apply for the position of Employer Branding Specialist at Cathay Pacific Airways Ltd today!

Cathay Pacific Airways is an international airline registered and based in Hong Kong, flying to over 190 destinations around the world. We are proud of our home Hong Kong, where the company was founded in 1946. Our corporate headquarters are located at Hong Kong International Airport. We employ over 21,000 people worldwide. We are also a founding member of the oneworld global alliance whose combined network serves over 750 destinations worldwide.

Department:  People (PPL) Role Introduction
The jobholder is accountable for contributing to the design and execution of projects associated with the employer branding of Cathay Pacific across all talent attraction channels, and for ensuring our candidate and onboarding processes contribute to a world-class, signature experience for Cathay. In addition, the jobholder is accountable for supporting the development of a strong talent pipeline through working on discrete global, regional and local talent sourcing, segmentation and talent community management strategies as directed. The jobholder will also support the design of off-boarding and alumni strategies and activities to ensure our reputation is pro-actively managed for those who choose to leave our airline. Key Responsibilities

• Support the Talent Acquisition & Employer Branding team to ensure employer branding strategies are in place and executed for all employee groups locally and globally, aligned with our Employee Value Proposition
• Support the execution of a talent community management strategy for Cathay Pacific and targeting specific employee groups
• Develop creative strategies to market and attract talent through social media and recruitment related events and campaigns 
• Develop and deliver targeted marketing campaigns to attract talent to key roles
• Lead the execution of an annual calendar of external talent acquisition events and campaigns (including job fairs and social media campaigns)
• Work with manager and Talent Acquisition teams on the design of a high impact candidate experience with a focus on a best-in-class execution at every touch point
• Support the development of a signature candidate experience as required
• Support the development of a signature off-boarding process and ultimately the development of an alumni strategy as required
• Oversee the development and maintenance of the career site

Requirements

• Bachelor's Degree in Marketing, Human Resources, Communications or Business
• Minimum 3 years of working experience in Marketing, Event Management, HR or Talent Acquisition 
• Knowledge of Adobe Photoshop and Illustrator is advantageous
• Experience in creating and executing strong candidate and employee experiences is advantageous
• Experience in project management is also advantageous 
• Previous experience or exposure to employment branding, talent market mapping, designing on-boarding programmes etc. is advantageous
• Experience in developing talent attraction strategies, utilising social media and LinkedIn is advantageous
• Strong interpersonal / listening, customer service and collaboration skills required
• Excellent written and oral English communication skills, Chinese advantageous
• High drive with excellent time management and organisational

Application Deadline: 28 March 2023

Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

Please note that with effect from 1 June 2022 onwards, all Cathay employees and contractors who work in Cathay City and all other Cathay Group Company premises in Hong Kong must have received a third dose of COVID 19 vaccine. Being tested regularly for COVID-19 is not an option. Consideration will be given to those who are unable to get vaccinated for valid medical reasons.

Benefits of working as a Employer Branding Specialist in Hong Kong:

● Excellent benefits
● Opportunities to grow
● Advantageous package