Integrated Marketing

Roles & Responsibilities

1. Responsible for platform promotions For marketing activities, formulate and implement a year-round promotion plan
2. Design event gameplay with live broadcast, goods, and prices as the core
3. Based on industry/live broadcast/market/user demand insights Conduct analysis and develop short, medium and long-term activity plans based on actual business characteristics
4. Integrate internal and external resources of the department and collaborate with them to promote resource implementation, product function launch & iteration to ensure the implementation of activities And get the results
5. Conduct regular and in-depth review of the activities, and continuously optimize and iterate marketing strategies based on the results to improve marketing efficiency.

Qualifications

1. Applicants with experience in operating large promotion activities on trading platforms will be given priority, and those who understand products and prices will be given priority Store broadcast
3. Applicants with experience in content platform traffic advertising will be given priority
4. Have 5 years or more of trading experience, be familiar with the trading methods of each platform, and have data-based product thinking
5. Have strong communication and coordination skills, marketing planning and resource integration capabilities, and link resources inside and outside the site to plan marketing activities
6. Strong data analysis capabilities, effectively use data to drive business innovation and breakthroughs Ability, good at finding new ways to play in the new business ecosystem
7. Bachelor degree or above, majoring in advertising, marketing, media, and planning is preferred.