Manager, E-Commerce

Position Summary:

A seasoned e-commerce and marketing professional specialized in develop ing and implement ing effective s trateg ies to identify and generate new and repeated customers through the website , call centers, walk-ins, and roadshows.

This person will work closely with the International Marketing Team in driving the day-to-day business activities, while also leading the market to achieve the overall direct channel Guest and NTR targets, as well as the website key performance metrics.

Essential Duties and Responsibilities:

• Responsible for driving direct sales strategy through the website, call centers, walk-ins, and roadshows to achieve sales target
• Oversee and formulate digital and e-commerce strategy and ensure correct implementation of the same regional digital projects including project timelines, milestones and consistent evaluation
• Collaborate to streamline digital priorities based on local market realities - including UX/UI enhancements, social media, e-CRM, SEO/SEM, e-commerce, analytics
• Work closely with the marketing, call center, and revenue management team to design and implement promotions and other campaigns
• Initiate, plan and execute sales campaigns including brand and flash promotion, consumer promotion, incentive program, events, roadshows, seminars, etc
• Grow and engage with consumer database through online and offline activities, including email marketing, lead acquisition activities, expos, and seminars
• Initiate, plan and roll-out partnership or other relevant activation program to drive business for direct sales
• Work in conjunction with corporate team to ensure effective execution of Preferred Partner Program or any other relevant programs, including but not limit to regular e-newsletter, point-of-sales materials, seminars, etc.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of direct sales activities
• Analyze digital and sales activities performance and provide recommendations or key learnings wherever required

Financial Responsibilities

• Achievement of annual direct sales NTR and passenger KPIs
• Financial P&L responsibilities
• Contract oversight for vendors & partnerships

Qualifications:

• Bachelor degree holder with minimum 5 years of experience in a combination of Business Development, e-Commerce and marketing communication
• Proven track record of managing various projects
• A self-starter attitude with a lot of passion for direct business and a zeal for creative ideas
• Previous working experience with international hotel, outbound travel agencies, airlines, cruises or theme park would be a plus

Knowledge and Skills:

• Experience managing eCommerce promotions and site operations
• Strong analytical skills required including demonstrated ability in performance analysis, insights digging, drawing conclusions, and developing actionable recommendations
• Digital savvy and familiar with online database, emailing and analytics tools that work for RCL HK website
• Proven strength in SEM, paid social strategies, and SEO
• Fluent in written and spoken English and Chinese; Mandarin an advantage
• Excellent communication, interpersonal and relationship building skills; Ability to collaborate with external and internal parties
• Ability to work in a fast-paced, highly entrepreneurial, collaborative environment
• Proficiency in MS Office applications, especially PowerPoint and Excel