FY26 Song AAP - Experience Transformation Analyst

Who we are:

Creating growth through relevance. We are a group of bold and inquisitive expert storytellers, designers, technologists, and strategists. We reinvent companies by connecting what the customer values with what is valuable to the business. By taking a customer-first lens, we find incredible opportunities to add value across industries and markets.

Career Track:

Experience Transformation

Transform the client's experience to deliver on its brand's promise in every customer interaction. Translate high-level experience strategy into a detailed blueprint and feasibility requirements. Participate in the design and development of the experience strategy and shape the program's execution.

Skills: Digital Marketing | Marketing Analytics and Reporting | Research Analysis and Interpretation | Business Insights | Change Management | UIUX Design | Customer Data & AI

Digital Marketing Strategy

Gather insights to build measurable digital marketing strategies, create innovative customer experiences and improve digital marketing effectiveness for clients. Develop communication strategies and translate into blueprints for creative teams to execute. Architect go-to-market plans for audience and engagement strategy, branded content, campaign planning and customer relationship marketing. Grow client understanding of the digital marketing strategy through thought leadership, industry expertise and creative storytelling.

Skills: Requirements Definition | Customer Experience Strategy | Change Management | Operating Model Development | Agile Project Management | Customer Journey Mapping

Qualifications

Requirements:

• Bachelor's degree or above; Full-time students graduating from domestic or overseas institutions between January 1,2025 and August 31,2026
• Majors from any discipline are welcome; design, computer science, marketing, business administration, economics, data science, statistics and related majors and backgrounds are preferred.
• Proficiency in English and Chinese (Cantonese & Mandarin).
• Familiarity with and eagerness to learn cutting-edge business and technology evolution, with a desire to develop and deepen skills in consulting.
• Strong presentation skills, with the ability to clearly communicate complex concepts.
• Strong problem-solving skills, with a keen interest in professional growth and learning.
• Ability to work collaboratively with different people, effectively articulating ideas to help teams or workgroups achieve their goals.
• Proven ability to adapt, overcome obstacles to achieve and deliver results, with the courage and flexibility to undertake work responsibilities in different projects/locations.

Benefits:

• Competitive salary (Base Pay, performance bonus, employee stock purchase program, etc.)
• Comprehensive commercial insurance coverage (Medical and life insurance, transgender, vaccinations, dental and optical are inclusive)
• Medical checkup reimbursement
• Vacation and Holiday (11 Types of paid leaves)
• Housing Benefit Plan
• Employee Discount Programs
• Employee Assistance Program (EAP)
• Flexible Work Arrangements

Application Method:

• You can apply to only one graduate opening, but you have the option to indicate a second career track preference in the application form.
• Shortlisted candidates will be contacted for an online assessment by Nov.
• Kindly remember to regularly check your email inbox, including spam folders for important updates regarding the recruitment process.

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